CBSM Recommends

Fort Collins Efficiency Works (Neighborhoods)

Cases
In 2016, to increase the scale and comprehensiveness of energy efficiency and renewables projects needed to meet its Climate Action Plan in the home sector, Fort Collins created t…
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The West of Scotland Cancer Awareness Project

Cases
Created in 2003, the West of Scotland Cancer Awareness Project aimed to encourage individuals belonging to at-risk populations in the region to contact the National Health Service…
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Portland’s Smart Trips Welcome Program

Cases
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…
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Water-Efficient Durham

Cases
To combat the increasing demand on its existing water supply, the Regional Municipality of Durham created the water efficiency program, Water Efficient Durham, which aimed to conv…
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Nortel Networks' GreenCommute

Cases
In 1998, Nortel Networks initiated GreenCommute, a Transportation Demand Management (TDM) program for its campus expansion in Ottawa, Ontario. Through enhancing and promoting alte…
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Capitol Hill In Motion

Cases
Created in King County, Washington, Capitol Hill In Motion was a campaign designed to encourage car users and car-owning households in communities where 70% of people were already…
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Smarter Travel in Outer London: Integrated Marketing in the UK

Cases
Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…
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Bear Creek Safe Routes to School Program

Cases
With help from the Safe Routes to School administrator for the Boulder Valley School District in Colorado, Bear Creek initiated the Walking School Bus and other active transportat…
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Snack Right

Cases
Commissioned by the public health network for Cheshire and Merseyside (ChaMPs), Snack Right was a program designed to help children in low-income neighborhoods replace at least on…
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Motivating Television Viewers to Become Organ Donors

Cases
The following case study explores how a popular primetime television drama, Numb3rs, was used to inform audiences of issues surrounding organ donation and, as a result, encourage …

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