The Handwashing Initiative (HWI) was created in an effort to increase handwashing with soap among mothers and children in Peru. A formative research study was used to confirm the …
With assistance from the Water and Sanitation Program (WSP), the Public-Private Partnership for Handwashing with Soap (PPPHW) was created in Senegal in 2003. Based on an initial s…
Launched by the Ministry of Health in 2006, the Vietnam Handwashing Initiative (HWI) aimed to move audiences towards adopting and maintaining hygienic behaviors in order to decrea…
Eat Smart to Play Hard (ESPH) was an obesity prevention campaign designed to increase fruit and vegetable consumption among 8–11-year-olds in both urban and rural school settings.…
In the early 2000s, childhood obesity became a critical health issue in the United States identified by the Centers for Disease Control. In response to this development, the popul…
Ahead of the 2007 flu season, the Florida Department of Health decided to take on a new approach to pandemic preparedness – instead of implementing an information intensive campai…
Developed by the California branch of Donate Life America, the following communication campaign was launched in April of 2005 to get California residents to share their organ dona…
In the late 1970s a grassroots movement emerged that aimed to increase organ donation rates among minorities in the United States. As part of this movement, 40 individuals were br…
In the summer of 2008, Réseau Africain de l’Éducation pour la Santé (RAES) developed and implemented a health communications pilot project targeting secondary school students thro…
Created as part of a larger HIV prevention project, the campaign described here was developed to reduce new HIV infections among the most-at-risk-populations in Vietnam – sex work…
