1-2-3 Campaign Against Global Warming

Cases
The 1-2-3 Global Warming Campaign was initiated in the 1st Unitarian Church in Portland, Oregon in January 2001 to inform people about the dangers of global warming and spur them …

Global Action Plan Community Lifestyles Campaign

Cases
Gershon, D. & Gilman, R. (1991). Household ecoteam workbook: A six month program to bring your household into environmental balance. Uxbridge, Ontario:
The Global Action Plan (GAP) Community Lifestyles Campaign is targeted at households. A group of friends or neighbors get together eight times over 4 months. At each of these meet…

The Implementation of Set-Back Thermostats and Social Diffusion in Twin Rivers, New Jersey

Cases
Darley, J. M., & Beniger, J. R. (1981). Diffusion of energy-conserving innovations. Journal of Social Issues, 37, 2, 150-171.
After conducting a literature review, a time -controlled set-back thermostat was used as an innovation to reduce energy consumption. Residents in a three-block area in Twin Rivers…

Restoring the Redwood River

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The Redwood River Clean Water Project, an accelerated program to restore the Redwood River and Lake Redwood, was officially launched in 1995. It began as a response to deteriorati…

Factors Necessary for the Social Diffusion of Social Energy in New England

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Sawyer, S.W. (1982). Leaders in change: Solar energy owners and the implications for future adoption rates. Technological Forecasting and Social Change,21, 201-211.
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Portland’s Smart Trips Welcome Program

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After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…
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Smarter Travel in Outer London: Integrated Marketing in the UK

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Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…
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Stepping It Up

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Developed in the Region of Peel, Ontario, Stepping It Up was a program designed to reduce car traffic and increase walking and cycling to school by working with elementary school …
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Vancouver’s Employee Trip Reduction Program

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Vancouver’s Employee Trip Reduction Program was launched by the Greater Vancouver Regional District (GVRD) to reduce single-occupant vehicle commuter travel among its employees, p…
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VERB

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Launched in 2002 by the Centers for Disease Control and Prevention, VERB was a ‘for-kids-by-kids’ multicultural campaign aimed at increasing and maintaining physical activity amon…

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