Tools

1-2-3 Campaign Against Global Warming

Cases
The program exceeded every expectation. In all, 412 households pledged, reducing annual CO 2 generation by approximately 580,000 pounds. To gauge results, a professional pollster …

The Implementation of Set-Back Thermostats and Social Diffusion in Twin Rivers, New Jersey

Cases
Darley, J. M., & Beniger, J. R. (1981). Diffusion of energy-conserving innovations. Journal of Social Issues, 37, 2, 150-171.
It was anticipated that households would reduce energy consumption by 10%. However, actual energy savings with the set-back thermostats were 18-47%. Based on results obtained, t…

Global Action Plan Community Lifestyles Campaign

Cases
Gershon, D. & Gilman, R. (1991). Household ecoteam workbook: A six month program to bring your household into environmental balance. Uxbridge, Ontario:
In the United States on average households that participate in Ecoteams produce 42% less garbage, use 25% less water, produce 16% less CO2, and use 16% less fuel for transportatio…

Restoring the Redwood River

Cases
The 1995 fish population assessment indicated an increase in the number of species sampled, when compared to the 1991 assessment. In 2000, the total number of landowner/operators…

Factors Necessary for the Social Diffusion of Social Energy in New England

Cases
Sawyer, S.W. (1982). Leaders in change: Solar energy owners and the implications for future adoption rates. Technological Forecasting and Social Change,21, 201-211.
Diffusion of solar energy is most likely when the first group to adopt the innovation is well respected within the community, is well educated, and is willing to try new ideas. F…

Encouraging and Recognising Urban Gardens for Habitat

Forums
Andrew Smith October 06, 2005 07:20 PM
Hello listserve members, In Tasmania we are looking at developing a program that recognises gardeners who consider and encourage wildlife to use their gardens (Gardens for W…

Programmes to Develop a 'Culture Shift' in the Public Sector

Forums
Peter Davis Wellington August 18, 2006 03:20 AM
Hi all. I am keen to know of examples of programmes developed and implemented within the public sector to embed a 'sustainability' consciousness in to managers and staff in Go…

Ambassador, Peer recruitment, Block Leader, Brand Evangelist Programs

Forums
Jay Kassirer Ottawa July 30, 2007 09:55 PM
I'm seeking models or examples of ambassador / peer recruitment / block leader / brand evangelist programs. Doug Mckenzie-Mohr has been encouraging the use of social diffusion and…

Environmental Stewardship Influencing Community?

Forums
Linda Wilson Chicago April 01, 2008 11:04 AM
Hi all The overall goal of our community and mentor programs is to produce community environmental stewards. We know such a goal has benefit for society as a whole, but would …

Fascinating Article on Peer Influence on Behavior

Forums
Eric Eckl Falls Church May 26, 2008 09:51 AM
Folks, you may need to register with the Washington Post to read this article (registration is free), but I think it's worth it: Social Networks' Sway May Be Underestimated It s…

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