Global Action Plan Community Lifestyles Campaign

Cases
Gershon, D. & Gilman, R. (1991). Household ecoteam workbook: A six month program to bring your household into environmental balance. Uxbridge, Ontario:
In the United States on average households that participate in Ecoteams produce 42% less garbage, use 25% less water, produce 16% less CO2, and use 16% less fuel for transportatio…

Washington State Promotes the Purchase of Recycled Content Products With Prompts in the "Get in the Loop, Buy Recycled" Program

Cases
King County commission for Marketing Recyclable Materials & Atwood, A. M. (1994). Consumer research survey: Knowledge, attitudes, and purchase of recycled-content products. King County Commission for Marketing Recyclable Materials.
During the 1994-1995 program year, "Get in the L, Buy Recycled" has a budget of US$ 275,000. Funding for the campaign came from the State of Washington, participating recycled pr…

Reducing Lunchtime Garbage Produced by New Brunswick Students Using Prompts and Commitment

Cases
The litterless lunch reduced the volume of garbage produced by 478.29 in or approximately 1/2 a bag. In addition, there was a reduction in weight by 5.93 lbs.

Using Commitment and Communication to Increase Grass Cycling in Suburban Neighborhoods

Cases
Cobern, M. K., Porter, B.E., Leeming, F.C., & Dwyer, W.O. (1995). The effect of commitment on adoption and diffusion of grass cycling. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 213-232.
Before the introduction of the behavior change tools, grass bags were present at curbside 50% of the time. After four weeks of intervention, the commitment group had reduced this…

Using Information and Prompts to Increase Awareness of an Environmental Product Tagging Program in Grocery Stores

Cases
Linn, N., Vining, J., & Feeley, P. A. (1994). Toward a sustainable society: Waste minimization through environmentally conscious consuming. Journal of Applied Social Psychology, 24, 17, 1550-1572.
The educational pamphlets alone did not increase awareness of the environmental program. On the other hand, 44% reported seeing the sign prompts, 34% saw signs about the product …

Baxter Healthcare Corporation Cardiovascular Group (CVG)

Cases
Through source reduction, recycling and composting programs, CVG has been able to reduce its disposal costs considerably. In 1989, disposal costs were determined to be $99,190 U.S…

Pay-As-You-Throw in Pennsylvania

Cases
Currently, the PAYT program has been implemented in over 211 different communities in Pennsylvania. Across these municipalities, wide ranges of results have been found. The reduct…

McDonald's Waste Reduction Task Force

Cases
December 21, 1999 marked the tenth anniversary of McDonald's USA and the Environmental Defense Fund (EDF) and their groundbreaking alliance in 1989. Their partnership has replaced…

WRAP (Waste Reduction Awards Program)

Cases
Since 1993, more than 2,800 California businesses have received WRAP awards and many of them have won multiple years. In addition, since 1996, ten companies are annually designate…

Food For Thought (And Action!) Program

Cases
In all, 366 households pledged, an outstanding response. Ninety-two percent felt more informed, 95% fulfilled all or some of their pledge and 94% planned to continue the actions t…

Welcome, Guest

Not a member yet? Sign up and add powerful tools that will help you engage in the CBSM community through additional features.

Virtual North America

Introductory & Advanced Workshops

June 1st - 10th, 2021

Learn More

Virtual Oceania

Introductory & Advanced Workshops

October 12th - 21st, 2021

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing