Email 'Eco-Taglines'

Forums
Ben Frost Manchester October 18, 2008 01:25 PM
Hi, everyone: I've been wondering about the proliferation of email taglines that ask people to "consider the environment before printing this email." Considering the methods pr…

Promoting Source Reduction Behavior: The Role of Motivational Information

Articles
De Young, R., Duncan, A., Frank, J., Gill, N., Rothman, S., Shenot, J., Shotkin, A. & Zweizig, M. (1993). Promoting source reduction behavior: The role of motivational information. Environment and Behavior, 25, 1, 70-85.
Investigated the degree to which source reduction (SR) behavior in households could be enhanced using economic and environmental rationales among 103 grocery shoppers. An educat…
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