Encouraging Environmentally Friendly Shopping using Prompts, Commitment and Norms

Cases

Washington State Promotes the Purchase of Recycled Content Products With Prompts in the "Get in the Loop, Buy Recycled" Program

Cases
King County commission for Marketing Recyclable Materials & Atwood, A. M. (1994). Consumer research survey: Knowledge, attitudes, and purchase of recycled-content products. King County Commission for Marketing Recyclable Materials.

Using Information and Prompts to Increase Awareness of an Environmental Product Tagging Program in Grocery Stores

Cases
Linn, N., Vining, J., & Feeley, P. A. (1994). Toward a sustainable society: Waste minimization through environmentally conscious consuming. Journal of Applied Social Psychology, 24, 17, 1550-1572.

Waste Wise Program

Cases

Encouraging People at Festivals to Reduce, Recycle, and Reuse Cups

Cases

The Seafood Watch Program

Cases

Energy and Water Reduction: "Green" Hotels

Cases

Prompting a Consumer Behavior for Pollution Control

Articles
Geller, E. S., Farris, J. C. & Post, D. S. (1973). Prompting a consumer behavior for pollution control. Journal of Applied Behavior Analysis, 6, 3, 367-376.
Studied the relative effectiveness of different prompting procedures for increasing the probability that customers entering a grocery store would select their soft drinks in retur…

Toward a Sustainable Society: Waste Minimization through Environmentally Conscious Consuming

Articles
Linn, N., Vining, J., & Feeley, P. A. (1994). Toward a sustainable society: Waste minimization through environmentally conscious consuming. Journal of Applied Social Psychology, 24, 17, 1550-1572.
The experiment was an educational intervention that promoted and described an ongoing environmental tagging program located in a chain of 3 local grocery stores. Over the period o…

Virtual Oceania

Introductory & Advanced Workshops

October 12th - 28th, 2021

Learn More

Virtual North America

Introductory & Advanced Workshops

January 10th - 19th, 2022

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing