Montana Mask-Wearing PSAs with Normative Messaging

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Liz Foote Maui July 09, 2020 09:35 AM
I saw these graphics posted on Twitter, presented as a great example of social proof. I think they also use humor pretty well. I'm not sure where they came from; for starters I di…

America’s Response to the Coronavirus through the Lens of Systems Thinking

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Liz Foote Maui July 09, 2020 10:08 AM
This article in The Atlantic by Zeynep Tufekci, “It Wasn’t Just Trump Who Got It Wrong,” is a fascinating exploration of America’s response to the coronavirus pandemic through the…

“Accurate, Honest and Transparent: How Leaders Should Communicate about Coronavirus”

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Liz Foote Maui July 09, 2020 11:27 AM
As someone who watched NY Governor Andrew Cuomo’s daily coronavirus briefings pretty religiously, I enjoyed reading this opinion piece from Australia about how leaders should comm…

Free BECC Webinar 7/15: "10 Social Marketing Pitfalls"

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Liz Foote Maui July 09, 2020 11:33 PM
Hi, just wanted to share the opportunity to register for this FREE webinar on July 15th, "10 Social Marketing Pitfalls," that’s part of the Behavior, Energy, and Climate Change vi…

The Lie behind Plastic Pollution

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Julie Cook Kitchener July 13, 2020 05:36 PM
Hi everyone, I came across this provocative blog post from PhD fellow Michaela Barnett, in which she discusses the need to move beyond individual behaviours in order to combat th…

A 'Mass Experiment' for the Climate

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Julie Cook Kitchener July 22, 2020 03:35 PM
How has COVID-19 impacted our behaviours in relation to the environment? This BBC article tackles the relationships between our individual behaviours, government & business action…

Curbing Reckless Behaviour in the Face of COVID-19: Moralize It!

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Julie Cook Kitchener July 28, 2020 09:28 PM
Hi all, This is an interesting article that advocates for a "moralizing" approach to  behaviour change in the face of COVID-19. Both second hand smoke and drunk driving campaigns…

City of Calgary Wins Award for “Biodiverse Communities Initiative,’ a CBSM Project

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Liz Foote Maui August 04, 2020 02:07 AM
This article describes a habitat restoration planning project that just won a 2020 award for Planning Excellence, given out by the Canadian Institute of Planners. The article spec…

“Intro to Social Marketing” Professional Certificate Course to be Offered This Fall

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Liz Foote Maui August 04, 2020 07:00 AM
This is the second time this course will be offered, there’s high demand and limited space. I was both a coordinator and participant for the first offering of the course this past…

“Fish Forever” Program’s Psychosocial Theory of Change and Use of Social Marketing Strategies

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Liz Foote Maui August 05, 2020 03:32 AM
The North America Congress for Conservation Biology was held last week virtually, and they had a track on conservation marketing. One of the talks featured a program called “Fish …

Virtual Oceania

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