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Starve a Vampire, Donate Blood

Cases
Starve a Vampire, Donate Blood was an American Red Cross campaign developed in partnership with the television network CW. The goal of the program was two-fold; to promote CW’s ne…
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Missing Types Movement

Cases
In 2019, only 3% of people in the United States were registered blood donors. In an effort to draw attention to the unmet need for donations and increase participation in blood dr…
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Do Bugs Need Drugs?

Cases
Created in Canada, Do Bugs Need Drugs is a community education program that provides information on the importance of handwashing and the responsible use of antibiotics. Created f…
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Energy Connect

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Kady Cowan, founder of Energy Connect, designed the program with a specific focus on engaging frontline facilities management staff, building operators, mechanics, and engineers i…
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Class 5 Energy

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Class 5 Energy was an approach to energy reduction developed in White Bear Lake Minnesota that was tested in two unique settings – a school and a healthcare facility. Using materi…
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Antibiotics, Solution or Problem?

Cases
From November 2011 to February 2012, a campaign focused on the public and individual health threats of unnecessary antibiotic use was implemented in the Italian provinces of Moden…
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Antibiotics: Let’s Sound the Alarm!

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Developed as part of Luxembourg’s National Antibiotic Plan (2018 – 2022), Antibiotics: Let’s Sound the Alarm, was a campaign developed to promote the responsible use of antibiotic…
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Bologna’s Bella Mossa

Cases
Bologna’s Bella Mossa program explored how positive incentives could be used to encourage citizens to reconsider their travel choices, reducing the number of trips made in convent…
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AT&T Employee Telework Initiative

Cases
Following the implementation of the Clean Air Act in the United States, AT&T created its Employee Telework Initiative. In addition to achieving compliance with the Clean Air Act, …
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BIXI Bicycle Sharing

Cases
The BIXI Bicycle Sharing system was created to augment the City of Montreal’s existing transit system by making cycling an attractive and practical transportation option. As the s…
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