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Århus Bike Bus'ters

Cases
In an attempt to reduce the use of individual motor vehicles the Municipality of Århus created a plan to encourage residents to use methods of sustainable transportation such as b…
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Best Bones Forever!

Cases
In 2009, the Office on Women’s Health (OWH) launched the Best Bones Forever! program, encouraging girls aged 9 to 14 to improve their bone health through eating foods rich in calc…
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Bike Smarts

Cases
Bike Smarts, a public education program in British Columbia, was introduced at Lochside Elementary School in 1996 as a way to educate students about bicycle safety and encourage t…
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Denver’s Schoolpool

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Operating under the Denver Regional Council of Governments Way to Go program, Schoolpool is a program designed to get students to and from school via carpool, mass transit, walkin…
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Fit Fans

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In 2007, a Health and Lifestyle survey in Hull, UK showed a high prevalence of overweight and obese individuals in the adult population. While weight management services were avai…
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Using strategic social marketing to promote healthy nutrition and physical activity behaviors to parents and children in Switzerland: the development of FAN.

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Famiglia, Attività fisica, Nutrizione (FAN), was a community-based social marketing initiative in Canton Ticino, Switzerland aimed at reducing obesity in children ages 6 to 12. Be…
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Community-Wide Campaign to Promote Physical Activity Among Midlife and Older Adults: Lessons Learned from AARP’s Active for Life™ Campaign and a Synopsis of Evidence-Based Interventions

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Active for Life™ (AFL), a social marketing campaign supported by the Robert Wood Johnson Foundation (RWJF) and planned and implemented by AARP was created to help sedentary midlif…
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New York State Cancer Services Program (CSP)

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In response to low cancer screening rates in the United States, New York State’s Cancer Services Program (CSP) was created in an attempt to increase screening rates among the stat…
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Breast Aware

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Breast Aware was a social marketing pilot project created by the National Health Service Tameside and Glossop (NHST&G) that aimed to increase breast awareness in women aged 35 to …
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Promoting early detection of breast cancer among Vietnamese-American women

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In the United States, research has found that Vietnamese women are less likely to have heard about or participated in breast cancer screening tests than other women in the US. To …

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