Starve a Vampire, Donate Blood was an American Red Cross campaign developed in partnership with the television network CW. The goal of the program was two-fold; to promote CW’s ne…
In 1996, the Agita São Paulo program was launched to help combat the effects of low physical activity in the Brazilian state, particularly among lower income residents, by encoura…
In 2007, a Health and Lifestyle survey in Hull, UK showed a high prevalence of overweight and obese individuals in the adult population. While weight management services were avai…
Famiglia, Attività fisica, Nutrizione (FAN), was a community-based social marketing initiative in Canton Ticino, Switzerland aimed at reducing obesity in children ages 6 to 12. Be…
Developed by King County Metro (KCM), Seattle Neighborhoods In Motion was designed to work directly with individuals to reduce drive-alone trips being made to a full range of trav…
In an attempt to reduce racial disparities in health in one inner-city neighborhood, Lively Ladies, a physical education and activity intervention program was created to help pre-…
Active for Life™ (AFL), a social marketing campaign supported by the Robert Wood Johnson Foundation (RWJF) and planned and implemented by AARP was created to help sedentary midlif…
In response to low cancer screening rates in the United States, New York State’s Cancer Services Program (CSP) was created in an attempt to increase screening rates among the stat…
Breast Aware was a social marketing pilot project created by the National Health Service Tameside and Glossop (NHST&G) that aimed to increase breast awareness in women aged 35 to …
In 2003, the Utah Cancer Action Network (UCAN), which aims to reduce cancer incidence and mortality in the state, selected skin and colon cancers as their top priorities. With the…