Using Sustainability Village model to create change
The best way to increase cancer screening rates
Applying Diffusion of Innovation Theory to Intervention Development
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The power of community gardens
Why Organizations Adopt System Process Innovations: A Longitudinal Study Using Diffusion of Innovation Theory
Mustonen-Ollila, E., & Lyytinen, K. (2003). Why organizations adopt information system process innovations: A longitudinal study using Diffusion of Innovation theory. Information Systems Journal, 13(3), 275-297. doi:10.1046/j.1365-2575.2003.00141.x.
The "Wear It" campaign: Encouraging boating safety & the use of life jackets
Innovating 'Diffusion of Innovation' theory: Innovation Characteristics the Intention of Utility Companies to Adopt Energy Conservation Interventions
Völlink, T., Meertens, R., & Midden, C. (2002). Innovating 'diffusion of innovation' theory: Innovation characteristics the intention of utility companies to adopt energy conservation interventions. Journal of Environmental Psychology, 22(4), 333-344. doi:10.1006/jevp.2001.0237.
Protecting the Great Barrier Reef: The effectiveness of emotional appeals
Accelerating the Diffusion of Innovations Using Opinion Leaders
Valente, T. W., & Davis, R. L. (1999). Accelerating the diffusion of innovations using opinion leaders. The ANNALS of the American Academy of Political and Social Science, 566, 55 - 67.
Diffusion of Energy-Conserving Innovations
Darley, J. M., & Beniger, J. R. (1981). Diffusion of energy-conserving innovations. Journal of Social Issues, 37, 2, 150-171.
