Examined the relationship between the amount of concern for the ecology and buyers' perceptions of detergent brands. The data were collected by means of a mail questionnaire sen…
Numerous studies have identified constructs such as commitment and brand familiarity as moderators of negativity effects. However, boundary conditions for this moderation have yet…
The key premise underlying this work is that when consumers form relationships with brands they use norms of interpersonal relationships as a guide in their brand assessments. Two…
Hi everyone,
Last year, the World Bank published a report entitled "Behavioral science around the world: Profiles of 10 countries". They provide details on what these 10 countrie…
Launched in 2002 by the Centers for Disease Control and Prevention, VERB was a ‘for-kids-by-kids’ multicultural campaign aimed at increasing and maintaining physical activity amon…
Woodside Gets Active was a three-month-long campaign that aimed to increase physical activity amongst parents and their children in Woodside (UK), an area known for having high le…
Seattle’s Just One Trip campaign aims to get residents to reduce the number of drive-alone trips they make on a weekly basis, replacing them with green travel alternatives includi…
Chicago’s Go Program was designed to help residents walk, bike, ride transit, and use bike share more frequently while driving alone less often. Outside of promoting alternative f…
In 2016, to increase the scale and comprehensiveness of energy efficiency and renewables projects needed to meet its Climate Action Plan in the home sector, Fort Collins created t…
The Southwest Florida Water Management District created the “Skip a Week” yard watering campaign to overcome misconceptions about the amount of water required for a healthy yard w…