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Agita São Paulo

Cases
In 1996, the Agita São Paulo program was launched to help combat the effects of low physical activity in the Brazilian state, particularly among lower income residents, by encoura…
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Using Social Marketing to Promote Cold and Flu Prevention Behaviors on an Australian University Campus

Cases
In 2011, a social marketing intervention was developed and tested at the University of Wollongong to determine its effectiveness in reducing the spread of colds and flu among univ…
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Muppets, Pharmacists, and Journalists All Part of Avian Flu Prevention Campaign

Cases
To prevent the spread of avian influenza, staff at the Bloomberg School of Public Health’s Center for Communication Programs (CCP) began working with partners in over 30 countries…
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Chlamydia Outreach Advice Screening and Treatment (COAST)

Cases
Developed by North East Lincolnshire Care Trust Plus and NHS North Lincolnshire, the Chlamydia Outreach Advice Screening and Treatment (COAST) program offered free Chlamydia scree…
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Capitol Hill In Motion

Cases
Created in King County, Washington, Capitol Hill In Motion was a campaign designed to encourage car users and car-owning households in communities where 70% of people were already…
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VERB

Cases
Launched in 2002 by the Centers for Disease Control and Prevention, VERB was a ‘for-kids-by-kids’ multicultural campaign aimed at increasing and maintaining physical activity amon…
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Become an Antibiotic Guardian

Cases
To increase public and healthcare professionals’ engagement in behaviors aimed at reducing the threat of antimicrobial resistance, the United Kingdom launched the Antibiotic Guard…
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Chicago’s Go Program

Cases
Chicago’s Go Program was designed to help residents walk, bike, ride transit, and use bike share more frequently while driving alone less often. Outside of promoting alternative f…
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Bacterial Resistance and Nosocomial Infections Network

Cases
This paper explores five different approaches to antibiotic stewardship, providing examples of how international collaborations can address optimal prescribing. Each approach exam…
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Malawi’s BRIDGE Project

Cases
Developed to address the rapidly increasing rate of HIV infections in Malawi, the BRIDGE Project had five main objectives: (1) increase the median age for becoming sexually active…
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