To increase public and healthcare professionals’ engagement in behaviors aimed at reducing the threat of antimicrobial resistance, the United Kingdom launched the Antibiotic Guard…
Launched in 2002 by the Centers for Disease Control and Prevention, VERB was a ‘for-kids-by-kids’ multicultural campaign aimed at increasing and maintaining physical activity amon…
With help from the Safe Routes to School administrator for the Boulder Valley School District in Colorado, Bear Creek initiated the Walking School Bus and other active transportat…
In 2007, a Health and Lifestyle survey in Hull, UK showed a high prevalence of overweight and obese individuals in the adult population. While weight management services were avai…
Breast Aware was a social marketing pilot project created by the National Health Service Tameside and Glossop (NHST&G) that aimed to increase breast awareness in women aged 35 to …
Famiglia, Attività fisica, Nutrizione (FAN), was a community-based social marketing initiative in Canton Ticino, Switzerland aimed at reducing obesity in children ages 6 to 12. Be…
The following case study explores how a popular primetime television drama, Numb3rs, was used to inform audiences of issues surrounding organ donation and, as a result, encourage …
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…
Deliver Life was a campaign implemented in Malawi to emphasize the importance of practicing and sustaining good hygiene practices like hand washing with soap, using latrines prope…
Created in 2003, the West of Scotland Cancer Awareness Project aimed to encourage individuals belonging to at-risk populations in the region to contact the National Health Service…
