Who Listens to Trash Talk?: Education and Public Media Effects on Recycling Behavior

Articles
Martinez, M. D. & Scicchitano, M. J. (1998). Who listens to trash talk?: Education and public media effects on recycling behavior. Social Science Quarterly, 79, 2, 287-300.
Examined whether public media efforts on one community-oriented behavior (recycling) are effective and whether media effects are greater for those with higher levels of education.…

Shifting to Sustainable Modes of Transportation in Boulder Colorado Using Incentives, Norms, Communication and Feedback

Cases
In order to reduce air pollution and traffic congestion, the Boulder City Council began to promote sustainable methods of transportation. Through public meetings, barriers to usin…

Improving Energy Conservation With Effective Home Audit Programs in California Using Communication and Commitment

Cases
Aronson, E. (1990). Applying social psychology to desegregation and energy conservation. Special Issue: Illustrating the value of basic research. Personality and Social Psychology Bulletin, 16, 1, 118-132.
The Pacific Gas and Electric Company (PG&E) in California provided a home audit program as a method to improve energy conservation. This initiative gave homeowners a free home ins…

Effects of Verbal Prompting and Block Characteristics on Participation in Curbside Newspaper Recycling

Articles
Spaccarelli, S., Zolik, E. & Jason, L. A. (1989-1990). Effects of verbal prompting and block characteristics on participation in curbside newspaper recycling. Journal of Environmental Systems, 19, 1, 45-57.
The effects of two prompting procedures to promote curbside recycling of newspapers were evaluated. Results indicated no effect on weekly percent participation after handbills al…

Using Television Modeling to Reduce Energy Consumption in Roanoke,Virginia

Cases
Winett, R. A., Leckliter, I. N., Chinn, D. E., Stahl, B., & Love, S. Q. (1985). Effects of television modeling on residential energy conservation. Journal of Applied Behavior Analysis, 18, 1, 33-44.
A literature review was conducted to identify behavior change tools that could be useful in reducing residential energy consumption. These behavior change tools were then incorpor…

The Storytelling Genius of Jane Goodall

Forums
Julie Cook Kitchener Oct 19, 2021 21:01 pm
Hi everyone, Time magazine recently published an article featuring the legendary conservationist Dr. Jane Goodall, and how she uses storytelling as a way to engage people in chan…

Restoring the Redwood River

Cases
The Redwood River Clean Water Project, an accelerated program to restore the Redwood River and Lake Redwood, was officially launched in 1995. It began as a response to deteriorati…

Global COVID-19 Study Provides Insights on Message Framing

Forums
Liz Foote Maui Oct 9, 2020 22:10 pm
This is a very insightful article about a study on global attitudes surrounding COVID-19 and health messaging. It’s great to see that in most countries, “the vast majority of peop…

What Can We Learn from Failed Attempts to Change People's Behaviour?

Forums
Julie Cook Kitchener Nov 4, 2020 22:35 pm
Hi everyone, A new article was published recently in Trends in Cognitive Sciences, which catalogues different types of failures in behaviour change programs as well as backfiring…

Free Webinar April 12th: "Can We Change the World Through Behavior Change?"

Forums
Liz Foote Maui Mar 31, 2021 8:39 am
Below is some information about an upcoming free webinar (which I learned about by following Nedra Weinreich on Twitter); you can register here. Date & Time: Apr 12, 2021 06:00 P…

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