Reducing Household Energy Consumption: A Qualitative and Quantitative Field Study

Brandon, G. & Lewis, A. (1999). Reducing household energy consumption: A qualitative and quantitative field study. Journal of Environmental Psychology, 19, 1, 75-85.
Investigated the effect of feedback conditions, income constraints, behavioural/structural aspects, environmental attitudes, and socio-demographics on energy consumption for 120 h…

Designing Effective Instructional Signs with Schema Theory: Case Studies of Polystyrene Recycling

Werner, C. M., Rhodes, M.U. & Partain, K. K. (1998). Designing effective instructional signs with schema theory: Case studies of polystyrene recycling. Environment and Behavior, 30, 5, 709-735.
Two studies supported the hypothesis that signs designed to create a new polystyrene schema would be more effective than signs that did not address patrons' existing schemata. Sch…

The Effects of Message Framing on Response to Environmental Communications

Davis, J. J. (1995). The effects of message framing on response to environmental communications. Journalism and Mass Communication Quarterly, 72, 2, 285-299.
Explores how the framing of environmental communication influences attitudes & environmentally responsible behaviors, eg, recycling. In an experiment involving 112 undergraduates …

The Commons Dilemma as Metaphor: Memory, Influence, and Implications for Environmental Conservation

Mio, J. S., Thompson, S. C., & Givens, G. H. (1993). The commons dilemma as metaphor: Memory, influence, and implications for environmental conservation. Metaphor and Symbolic Activity, 8, 1, 23-42.
Research on the commons dilemma has enjoyed much vigorous interest in the social psychological literature since Hardin's (1968) discussion of the dilemma as it relates to environm…

Appeals to Justice in the Environmental Debate

Clayton, S. (1994). Appeals to justice in the environmental debate. Journal of Social Issues, 50, 3, 13-27.
Arguments over issues with environmental implications are increasingly salient in the public arena, and appeals to justice are made by both those who favor and those who oppose en…

The Unintended Effects of a Posted Sign on Littering Attitudes and Stated Intentions

Horsley, A. D. (1988). The unintended effects of a posted sign on littering attitudes and stated intentions. Journal of Environmental Education, 19, 3, 10-14.
The effects of an anti-littering sign that read "We treat litterbugs like all insects" were compared with those for a sign that read "Please save our landscape; don't litter." Ss …

A Field Experiment in Communicating a New Risk: Effects of the Source and a Message Containing Explicit Conclusions

Gutteling, J. M. (1993). A field experiment in communicating a new risk: Effects of the source and a message containing explicit conclusions. Basic and Applied Social Psychology, 14, 3, 295-316.
383 inhabitants of Dutch cities received a brochure containing information about the risks and benefits of a new hazardous technology. The control group consisted of 125 Ss who di…

The Effects of Appraised Severity and Efficacy in Promoting Water Conservation: An Informational Analysis

Kantola, S. J., Syme, G. J., & Nesdale, A. R. (1983). The effects of appraised severity and efficacy in promoting water conservation: An informational analysis. Journal of Applied Social Psychology, 13, 2, 164-182.
To test R. W. Rogers's (see PA, Vol 55:4488) and M. Fishbein and I. Ajzen's (1975) behavioral intention model, 38-48 Ss observed 1 of 4 water conservation films differing in messa…

Several Antecedent Strategies in Reduction of an Environmentally Destructive Behavior

Smith, J. M., & Bennett, R. (1992). Several antecedent strategies in reduction of an environmentally destructive behavior. Psychological Reports, 70, 1, 241-242.
Investigated the effects of response-specific prompts, prompts identifying long- and short-term consequences, and response-specific prompts on the reduction of environmentally des…

Buyer Characteristics of the Green Consumer and their Implications for Advertising Strategy. Special Issue: Green Advertising

Shrum, L. J., McCarty, J. A., & Lowrey, T. M. (1995). Buyer characteristics of the green consumer and their implications for advertising strategy. Special Issue: Green advertising. Journal of Advertising, 24, 2, 71-82.
Determined the extent to which particular consumer attitudes and beliefs are related to interest in purchasing environmentally safe products. Data from 3,264 respondents to the DD…

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