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Muppets, Pharmacists, and Journalists All Part of Avian Flu Prevention Campaign

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To prevent the spread of avian influenza, staff at the Bloomberg School of Public Health’s Center for Communication Programs (CCP) began working with partners in over 30 countries…
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Motivating Television Viewers to Become Organ Donors

Cases
The following case study explores how a popular primetime television drama, Numb3rs, was used to inform audiences of issues surrounding organ donation and, as a result, encourage …
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loveLife: Preventing HIV Among South African Youth

Cases
In 1997, South Africa was in the midst of a growing HIV epidemic. In an effort to combat the spread of HIV, the Kaiser Family Foundation, working with the National Health Foundati…
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AIDS Peer Education Program

Cases
Originally created in 1987 by a high school nurse and biology teacher in the Montérégie region of Quebec, the AIDS Peer Education Program was designed to reduce the incidence of s…
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Health Communication via New Media: An Internet-Based Peer Community Dedicated to Health Information Created by Youth in Dakar, Senegal

Cases
In the summer of 2008, Réseau Africain de l’Éducation pour la Santé (RAES) developed and implemented a health communications pilot project targeting secondary school students thro…
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Healthy Penis: San Francisco’s Social Marketing Campaign to Increase Syphilis Testing among Gay and Bisexual Men

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Launched by the San Francisco Department of Public Health (SFDPH), Healthy Penis was a social marketing campaign designed to increase syphilis testing and awareness among gay and …
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HoMBReS

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Designed to reach recently arrived, non-English speaking Latino men in rural North Carolina, Hombres Manteniendo Bienestar y Relaciones Saludables (HoMBRes) was a sexual risk redu…
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Drama Downunder

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Targeting gay men in the inner Melbourne region, the Drama Downunder campaign was designed to (1) increase access to diagnosis, treatment, and care of sexually transmitted infecti…
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Minority Organ Donation: The Power of an Educated Community

Cases
In the late 1970s a grassroots movement emerged that aimed to increase organ donation rates among minorities in the United States. As part of this movement, 40 individuals were br…
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Using Formative Research to Promote Behavior Change among Male Clients of Female Sex Workers in Vietnam

Cases
Created as part of a larger HIV prevention project, the campaign described here was developed to reduce new HIV infections among the most-at-risk-populations in Vietnam – sex work…
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