In the late 1970s a grassroots movement emerged that aimed to increase organ donation rates among minorities in the United States. As part of this movement, 40 individuals were br…
Developed by the California branch of Donate Life America, the following communication campaign was launched in April of 2005 to get California residents to share their organ dona…
British Columbia’s Way to Go! program was created in response to data that showed a sharp increase in the number of students traveling to school by car between 1984 and 1994. Conc…
Launched by the San Francisco Department of Public Health (SFDPH), Healthy Penis was a social marketing campaign designed to increase syphilis testing and awareness among gay and …
As part of Alameda County’s (California, USA) goal to achieve a minimum 15% reduction in operational greenhouse gas emissions, the County’s Climate Executive Committee identified …
First implemented in 1991, the Calgary Commuter Challenge was designed to encourage commuters to explore alternative transportation options as part of National Environment Week. I…
The GCC Active and Safe Routes to School program was brought to life by Greenest City, a Toronto-based non-profit known for addressing a variety of environmental issues through lo…
This paper explores two different case studies where mass campaigns were used to address antibiotic use. Both cases emphasize the importance of understanding the target audience’s…
Designed to reach recently arrived, non-English speaking Latino men in rural North Carolina, Hombres Manteniendo Bienestar y Relaciones Saludables (HoMBRes) was a sexual risk redu…
Targeting gay men in the inner Melbourne region, the Drama Downunder campaign was designed to (1) increase access to diagnosis, treatment, and care of sexually transmitted infecti…
