The Relative Effectiveness of Models and Prompts on Energy Conservation: A Field Experiment in a Shower Room
Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.
Prediction of Goal-Directed Behavior: Attitudes, Intentions, and Perceived Behavioral Control
Ajzen, I., & Madden, T. J. (1986). Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control. Journal of Experimental Social Psychology, 22, 5, 453-474.
Word of Mouth Campaigns
Deriving Interventions on the Basis of Factors Influencing Behavioral Intentions for Waste Recycling, Composting, and Reuse in Cuba
Mosler, H., Tamas, A., Tobias, R., Rodríguez, T., & Miranda, O. (2008). Deriving interventions on the basis of factors influencing behavioral intentions for waste recycling, composting, and reuse in Cuba. Environment and Behavior, 40(4), 522-544.
Using Social Norms to Reduce Household Energy Consumption
Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.
The Check, Clean, Dry Campaign
Attitude-Based Target Groups to Reduce the Ecological Impact of Daily Mobility Behavior
Hunecke, M., Haustein, S., Böhler, S., & Grischkat, S. (2010). Attitude-based target groups to reduce the ecological impact of daily mobility behavior. Environment and Behavior, 42(1), 3-43.
The Focusing and Informational Effects of Norms on Pro-Social Behavior
Krupka, E., & Weber, R. (2009). The focusing and informational effects of norms on pro-social behavior. Journal of Economic Psychology, 30(3), 307-320.
The Impact of Norms and Assumed Consequences on Recycling Behavior
Bratt, C. (1999). The impact of norms and assumed consequences on recycling behavior. Environment and Behavior, 31, 5, 630-656.
Social Influence: Compliance and Conformity
Cialdini, R. B., & Goldstein, N. J. (2004). Social influence: Compliance and conformity. Annual Review of Psychology 55(1), 591-621.