The Relative Effectiveness of Models and Prompts on Energy Conservation: A Field Experiment in a Shower Room

Articles
Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.
Signs were placed in the field house shower rooms of a university campus exhorting people to conserve water and energy by turning off the water while soaping up. Making the signs…

Prediction of Goal-Directed Behavior: Attitudes, Intentions, and Perceived Behavioral Control

Articles
Ajzen, I., & Madden, T. J. (1986). Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control. Journal of Experimental Social Psychology, 22, 5, 453-474.
A proposed theory of planned behavior, an extension of I. Ajzen and M. Fishbein's (1980) theory of reasoned action, was tested in 2 experiments. In Exp I, 169 undergraduates' at…

Word of Mouth Campaigns

Forums
Angela Hutchins Dec 16, 2008 15:16 pm
Does anyone have experience with running / encouraging / promoting / kick starting word of mouth or peer pressure campaigns to encourage sustainable behaviour? Specifically I am …

Deriving Interventions on the Basis of Factors Influencing Behavioral Intentions for Waste Recycling, Composting, and Reuse in Cuba

Articles
Mosler, H., Tamas, A., Tobias, R., Rodríguez, T., & Miranda, O. (2008). Deriving interventions on the basis of factors influencing behavioral intentions for waste recycling, composting, and reuse in Cuba. Environment and Behavior, 40(4), 522-544.
In this article the authors study existing waste-disposal intentions and behavior-influencing factors at the household level in Santiago de Cuba. The authors analyze the perceived…

Using Social Norms to Reduce Household Energy Consumption

Cases
Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.
Background  In the two projects described below, information was delivered to households in order to foster norms that support reduced electricity consumption.  These projects ma…

The Check, Clean, Dry Campaign

Cases
New Zealand is an island nation that lies deep in the South Pacific. It consists of two main islands – the North Island and the South Island – separated by a 29km wide waterway, t…

Attitude-Based Target Groups to Reduce the Ecological Impact of Daily Mobility Behavior

Articles
Hunecke, M., Haustein, S., Böhler, S., & Grischkat, S. (2010). Attitude-based target groups to reduce the ecological impact of daily mobility behavior. Environment and Behavior, 42(1), 3-43.
This study analyzes the usefulness of an attitude-based target group approach in predicting the ecological impact of mobility behavior. Based on a survey of 1,991 inhabitants of t…

The Focusing and Informational Effects of Norms on Pro-Social Behavior

Articles
Krupka, E., & Weber, R. (2009). The focusing and informational effects of norms on pro-social behavior. Journal of Economic Psychology, 30(3), 307-320.
This paper reports an experiment examining the effect of social norms on pro-social behavior. We test two predictions derived from work in psychology regarding the influence of no…

The Impact of Norms and Assumed Consequences on Recycling Behavior

Articles
Bratt, C. (1999). The impact of norms and assumed consequences on recycling behavior. Environment and Behavior, 31, 5, 630-656.
Given the aim to motivate consumers to behave in an environmentally friendly manner, there is a need to understand how consumers' environmental behavior can be influenced and what…

Social Influence: Compliance and Conformity

Articles
Cialdini, R. B., & Goldstein, N. J. (2004). Social influence: Compliance and conformity. Annual Review of Psychology 55(1), 591-621.
This review covers recent developments in the social influence literature, focusing primarily on compliance and conformity research published between 1997 and 2002. The principles…

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