Global Action Plan Community Lifestyles Campaign

Cases
Gershon, D. & Gilman, R. (1991). Household ecoteam workbook: A six month program to bring your household into environmental balance. Uxbridge, Ontario:
In the United States on average households that participate in Ecoteams produce 42% less garbage, use 25% less water, produce 16% less CO2, and use 16% less fuel for transportatio…

Using Commitment to Reduce Energy Consumption in Iowa City

Cases
Pallak, M.S., D.A. Cook and J.J. Sullivan (1980). Commitment and Energy Conservation. In L. Bickman (ed.), Applied Social Psychology Annual 235-253, Beverley Hills, Ca: Sage.
Evaluation after one month revealed that public commitment had reduced energy consumption by 10-20 %. Furthermore, this behavior change was evident throughout the year their mete…

Shifting to Sustainable Modes of Transportation in Boulder Colorado Using Incentives, Norms, Communication and Feedback

Cases
Evaluation has revealed an increase in pedestrian trips by 3.5%, in bicycle trips by 2.2% and in transit trips by 1.7% Between 1990 and 1994, there was a 6% modal shift from sing…

Washington State Promotes the Purchase of Recycled Content Products With Prompts in the "Get in the Loop, Buy Recycled" Program

Cases
King County commission for Marketing Recyclable Materials & Atwood, A. M. (1994). Consumer research survey: Knowledge, attitudes, and purchase of recycled-content products. King County Commission for Marketing Recyclable Materials.
During the 1994-1995 program year, "Get in the L, Buy Recycled" has a budget of US$ 275,000. Funding for the campaign came from the State of Washington, participating recycled pr…

Conserving Energy and Water at University of California at Santa Cruz with the Use of Norms and Prompts

Cases
Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.
When only the sign prompt was used to encourage water conservation, 6% of bathers turned off the water while they soaped up. In contrast, when a fellow university student modeled…

Reducing Lunchtime Garbage Produced by New Brunswick Students Using Prompts and Commitment

Cases
The litterless lunch reduced the volume of garbage produced by 478.29 in or approximately 1/2 a bag. In addition, there was a reduction in weight by 5.93 lbs.

Improving Energy Conservation With Effective Home Audit Programs in California Using Communication and Commitment

Cases
Aronson, E. (1990). Applying social psychology to desegregation and energy conservation. Special Issue: Illustrating the value of basic research. Personality and Social Psychology Bulletin, 16, 1, 118-132.
Since the home audit program is expensive to complete (US$ 115), PG&E hoped to make the visits as influential as possible. Through the use of communication and commitment, audito…

Using Commitment and Communication to Increase Grass Cycling in Suburban Neighborhoods

Cases
Cobern, M. K., Porter, B.E., Leeming, F.C., & Dwyer, W.O. (1995). The effect of commitment on adoption and diffusion of grass cycling. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 213-232.
Before the introduction of the behavior change tools, grass bags were present at curbside 50% of the time. After four weeks of intervention, the commitment group had reduced this…

Using Commitment and Feedback to Encourage Apartment Complex Dwellers to Participate in Curbside Recycling

Cases
DeLeon, I. G., & Fuqua, R. W. (1995). The effects of public commitment and group feedback on curbside recycling. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 233-250.
Curbside paper recycling increased in each intervention group. The commitment only group recycled 5% more, while the feedback group increased by 25%. However, when these two too…

Encouraging Environmentally Friendly Shopping using Prompts, Commitment and Norms

Cases
Analysis of electronic inventories indicated that the prompts did not increase the purchase of targeted items. That is, items that were identified with shelf-talkers (prompts) as…

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