Transportation
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Norms for Environmentally Responsible Behaviour: An Extended Taxonomy

Articles
Thogersen, J. (2006). Norms for environmentally responsible behaviour: An extended taxonomy. Journal of Environmental Psychology, 26(4), 247-261.
The concept of personal or moral norms is ambiguous with regard to its motivational content. An extension and a refinement of the norm taxonomy are therefore suggested, distinguis…
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Effecting Durable Change: A Team Approach to Improve Environmental Behavior in the Household

Articles
Staats, H., Harland, P., & Wilke, H. (2004). Effecting Durable Change: A Team Approach to Improve Environmental Behavior in the Household. Environment and Behavior, 36(3), 341-367.
Interventions for voluntary proenvironmental behavior change usually target a limited number of behaviors and have difficulties in achieving durable change. The EcoTeam Program (E…
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Household Actions Can Provide a Behavioral Wedge to Rapidly Reduce US Carbon Emissions

Articles
Dietz, T., Gardner, G.T., Gilligan, J., Stern, P.C., Vandenbergh, M.P. (2009). Household actions can provide a behavioral wedge to rapidly reduce US carbon emissions. Proceedings of the National Academy of Sciences of the United States of America, 106(44), 18452-18456.
Most climate change policy attention has been addressed to long-term options, such as inducing new, low-carbon energy technologies and creating cap-and-trade regimes for emissions…
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Portland’s Smart Trips Welcome Program

Cases
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…
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Smarter Travel in Outer London: Integrated Marketing in the UK

Cases
Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…
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Stepping It Up

Cases
Developed in the Region of Peel, Ontario, Stepping It Up was a program designed to reduce car traffic and increase walking and cycling to school by working with elementary school …
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Vancouver’s Employee Trip Reduction Program

Cases
Vancouver’s Employee Trip Reduction Program was launched by the Greater Vancouver Regional District (GVRD) to reduce single-occupant vehicle commuter travel among its employees, p…
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British Columbia’s Way to Go! Program

Cases
British Columbia’s Way to Go! program was created in response to data that showed a sharp increase in the number of students traveling to school by car between 1984 and 1994. Conc…
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Seattle’s Just One Trip Phase II

Cases
Seattle’s Just One Trip campaign aims to get residents to reduce the number of drive-alone trips they make on a weekly basis, replacing them with green travel alternatives includi…
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City of Austin’s Leave Time Travel Incentive

Cases
In an effort to encourage City of Austin employees to take voluntary actions to reduce their drive-alone trips to and from work, the City established a Smart Commute Rewards progr…

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