CBSM Recommends

Community-Wide Campaign to Promote Physical Activity Among Midlife and Older Adults: Lessons Learned from AARP’s Active for Life™ Campaign and a Synopsis of Evidence-Based Interventions

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Active for Life™ (AFL), a social marketing campaign supported by the Robert Wood Johnson Foundation (RWJF) and planned and implemented by AARP was created to help sedentary midlif…
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Go Boulder

Cases
Created in 1989, the Go Boulder program was designed to reduce traffic congestion and air pollution by getting Boulder residents to shift from single-occupant vehicle use to alter…
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Bear Creek Safe Routes to School Program

Cases
With help from the Safe Routes to School administrator for the Boulder Valley School District in Colorado, Bear Creek initiated the Walking School Bus and other active transportat…
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Portland’s Smart Trips Welcome Program

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After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…
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Virgin Atlantic’s Airline Captains Improve Fuel Efficiency

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In 2014, Virgin Atlantic Airways (VAA) conducted a pilot with its captains to determine how monitoring, performance information, personal targets, and prosocial incentives would i…
CBSM Recommends

Bear Creek Safe Routes to School Program

Cases
With help from the Safe Routes to School administrator for the Boulder Valley School District in Colorado, Bear Creek initiated the Walking School Bus and other active transportat…
CBSM Recommends

Smarter Travel in Outer London: Integrated Marketing in the UK

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Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…
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Calgary Commuter Challenge

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First implemented in 1991, the Calgary Commuter Challenge was designed to encourage commuters to explore alternative transportation options as part of National Environment Week. I…
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Playa Vista Ability2Change

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In Playa Vista, California, Ability2Change work-place based transportation campaigns used custom services and incentives to decrease single-occupant-vehicle (SOV) peak period beha…
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GCC EcoDriver Program

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From September 2008 to March 2011, Green Communities Canada’s EcoDriver program operated in twelve Ontario communities promoting fuel-saving behaviors in three core areas: fuel ef…

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