CBSM Recommends

Calgary’s Workshift

Cases
WORKshift was a federally funded initiative that sought to accelerate the adoption of telework within the business community in Calgary. Working with chief officers and directors …
CBSM Recommends

Stockholm Congestion Pricing

Cases
The Stockholm congestion charge was a tax levied on vehicles entering and exiting the inner city in an attempt decrease the number of trips made in private vehicles, ultimately re…
CBSM Recommends

Brisbane’s Active Schools Travel Program

Cases
Brisbane City Council’s Active School Travel (AST) Program aimed to change the travel behavior of Brisbane primary school students, parents, and school communities by encouraging …

Smart Parking Linked to Transit: Lessons Learned from Field Test in San Francisco Bay area of California

Articles
Shaheen, S.A., Kemmerer, C. (2008). Smart parking linked to transit: Lessons learned from field test in San Francisco Bay area of California. Transportation Research Record, (2063), pp. 73-80.
Rising demand for parking at suburban transit stations, such as the Bay Area Rapid Transit (BART) District in San Francisco, California, necessitates strategies to manage traveler…

Smarter Choices: Assessing the Potential to Achieve Traffic Reduction Using 'Soft Measures'

Articles
Cairns, S., Sloman, L., Newson, C., Anable, J., Kirkbride, A., Goodwin, P. (2008). Smarter choices: Assessing the potential to achieve traffic reduction using 'Soft measures'. Transport Reviews, 28(5), 593-618.
In recent years, there has been a growing interest in a range of transport policy initiatives which are designed to influence people's travel behaviour away from single-occupancy …

CRM Programs for Social Marketing

Forums
Karin Stark London Jul 26, 2008 6:31 am
Hi, I am looking for any research / information on effective CRM (Customer Relationship Management) type programs, specifically for social marketing campaigns. I will be desig…

What Affects Use of Pretrip Public Transport Information?: Empirical Results of a Qualitative Study

Articles
Farag, S., Lyons, G. (2008). What affects use of pretrip public transport information?: Empirical results of a qualitative study. Transportation Research Record, (2069), pp. 85-92.
With the rise of the Internet and mobile phone, various forms of public transport information services have emerged that enable people to make better informed travel choices. Neve…

Promoting Gasoline Conservation: The Effects of Reinforcement Schedule, a Leader, and Self-Recording

Articles
Hake, D.F. & Foxx, R. M. (1978). Promoting gasoline conservation: The effects of reinforcement schedule, a leader, and self-recording. Behavior Modification, 2, 3, 339-370.
Replicated a previous procedure developed by the authors for reducing driving and extended it to increase its potential for wide use. Two groups, reinforcement and self-recording,…

1-2-3 Campaign Against Global Warming

Cases
The 1-2-3 Global Warming Campaign was initiated in the 1st Unitarian Church in Portland, Oregon in January 2001 to inform people about the dangers of global warming and spur them …

Car Use of Young Adults: The Role of Travel Socialization

Articles
Haustein, S., Klöckner, C., & Blöbaum, A. (2009). Car use of young adults: The role of travel socialization. Transportation Research Part F: Traffic Psychology and Behaviour, 12(2), 168-178. doi:10.1016/j.trf.2008.10.003.
This study evaluates how different aspects of travel socialization during childhood and adolescence contribute to the explanation of travel mode choice in young adulthood. In an o…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing