Turn it Off: Anti-Idling Project Using Commitment, Prompts and Norms
Problem Driving Institute
Clean Air Messages that Motivate
An Analysis of Public Posting in Reducing Speeding Behavior on an Urban Highway
Van Houten, R., Nau, P. A. & Marini, Z. (1980). An analysis of public posting in reducing speeding behavior on an urban highway. Journal of Applied Behavior Analysis, 13, 3, 383-395.
Successfully Changing Individual Travel Behavior: Applying Community-Based Social Marketing to Travel Choice
Cooper, C. (2007). Successfully changing individual travel behavior: Applying community-based social marketing to travel choice. Transportation Research Record, (2021), pp. 88-99.
Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160