CBSM Recommends

Smarter Travel in Outer London: Integrated Marketing in the UK

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Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…
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Calgary Commuter Challenge

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First implemented in 1991, the Calgary Commuter Challenge was designed to encourage commuters to explore alternative transportation options as part of National Environment Week. I…
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Playa Vista Ability2Change

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In Playa Vista, California, Ability2Change work-place based transportation campaigns used custom services and incentives to decrease single-occupant-vehicle (SOV) peak period beha…
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Oregon's Air Quality Public Education and Incentive Program

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As part of a strategic plan to reduce air pollution and comply with Environmental Protection Agency standards established under the Clean Air Act, Oregon’s Department of Environme…
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20/20 The Way to Clean Air

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The goal of the 20/20 The Way to Clean Air program was to engage residents living in the Greater Toronto Area in taking actions at the individual and collective level to reduce ai…
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Spare the Air

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In 1991 the Bay Area Air Quality Management District (BAAQMD) launched Spare the Air – a voluntary program designed to curtail motor vehicle emissions and improve air quality thro…
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British Columbia’s Way to Go! Program

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British Columbia’s Way to Go! program was created in response to data that showed a sharp increase in the number of students traveling to school by car between 1984 and 1994. Conc…
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Stepping It Up

Cases
Developed in the Region of Peel, Ontario, Stepping It Up was a program designed to reduce car traffic and increase walking and cycling to school by working with elementary school …
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HSBC Clean Air Achievers

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HSBC’s Clean Air Achievers was a free program offered to Canadian students in grades 5 through 9 with two main goals: (1) to produce fewer greenhouse gasses (GHG) through reducing…
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Seattle Neighborhoods In Motion

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Developed by King County Metro (KCM), Seattle Neighborhoods In Motion was designed to work directly with individuals to reduce drive-alone trips being made to a full range of trav…

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