Changing Behavior with Normative Feedback Interventions: A Field Experiment on Curbside Recycling

Articles
Schultz, P. W. (1999). Changing behavior with normative feedback interventions: A field experiment on curbside recycling. Basic and Applied Social Psychology, 21, 1, 25-36.
Examined the effects of normative feedback on community curbside recycling, and predicted that activation of personal and social norms would lead to an increase in household recyc…

Crafting Normative Messages to Protect the Environment

Articles
Cialdini, R. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science, 12(4), 105-109. doi:10.1111/1467-8721.01242.
It is widely recognized that communications that activate social norms can be effective in producing societally beneficial conduct. Not so well recognized are the circumstances un…

The Impact of Public Feedback on Three Recycling-Related Behaviors in South Korea

Articles
Kim, S., Oah, S., & Dickinson, A. (2005). The Impact of Public Feedback on Three Recycling-Related Behaviors in South Korea. Environment & Behavior, 37(2), 258
The effectiveness of posted feedback on recycling in a lounge area at a South Korean university was studied. Participants were college students, professors, and staff members. The…
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Effecting Durable Change: A Team Approach to Improve Environmental Behavior in the Household

Articles
Staats, H., Harland, P., & Wilke, H. (2004). Effecting Durable Change: A Team Approach to Improve Environmental Behavior in the Household. Environment and Behavior, 36(3), 341-367.
Interventions for voluntary proenvironmental behavior change usually target a limited number of behaviors and have difficulties in achieving durable change. The EcoTeam Program (E…

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