Waste

Reducing Lunchtime Garbage Produced by New Brunswick Students Using Prompts and Commitment

Cases
A literature review revealed that prompts and commitment were effective tools in reducing the amount of garbage produced at lunchtime. These behavior change tools were then integr…

Using Commitment and Communication to Increase Grass Cycling in Suburban Neighborhoods

Cases
Cobern, M. K., Porter, B.E., Leeming, F.C., & Dwyer, W.O. (1995). The effect of commitment on adoption and diffusion of grass cycling. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 213-232.
First, a literature was conducted to identify the most effective behavior change tools to encourage grass cycling. Then, three homogeneous suburban neighborhoods were observed for…

Using Communication to Increase Participation in a Curbside Recycling Program in Claremont, Ca.

Cases
Burn, S. M. (1991). Social psychology and the stimulation of recycling behaviors: The block leader approach. Journal of Applied Social Psychology, 21, 8, 611-629.
Claremont, California provides its citizens with a curbside recycling program. However, a procedure was needed to encourage non-recyclers to participate in the program. Based on i…

Communication and Commitment Improve Participation in Curbside Recycling in Claremont California

Cases
Burn, S. M., & Oskamp, S. (1986). Increasing community recycling with persuasive communication and public commitment. Journal of Applied Social Psychology, 16, 1, 29-41.
Claremont California provides city residents with a curbside recycling program. In order to improve participation, a pilot program was designed. Based on a literature review, pers…

Increasing Participation in Curbside Paper Recycling Using Verbal Prompts in Chicago

Cases
Spaccarelli, S., Zolik, E. & Jason, L. A. (1989-1990). Effects of verbal prompting and block characteristics on participation in curbside newspaper recycling. Journal of Environmental Systems, 19, 1, 45-57.
After conducting a literature review, prompts were incorporated into an intervention to increase newspaper recycling in a downtown Chicago neighborhood. To be optimally effective,…

Motivating Community Recycling: New Zealand Curbside Trial

Cases
Randomly selected residents of New Zealand were asked to participate in a curbside recycling trial. Two weeks before the first collection they received a letter from the mayor tha…

Students Teaching Students on the Importance of Using Both Sides of Paper, Conserving Energy, and Recycling

Cases
Students can be the best teachers. In 1995, students in the Student Leadership Class designed and delivered educational messages to teachers and students on the importance of usin…

Excuse Me Do You Recycle? Public Participation in Curbside Recycling in the UK.

Cases
In 1990, the UK government set a target for the recycling of 25% of household waste by the year 2000. With this new target, many local authorities began to re-think their recyclin…

Waste Wise Program

Cases
Waste Wise is a free, voluntary program set up by the United States Environmental Protection Agency (EPA) which attempts to eliminate costly municipal solid waste. Waste Wise targ…

Encouraging People at Festivals to Reduce, Recycle, and Reuse Cups

Cases
The Milwaukee Irish Fest, the Be Smart Coalition, and Keep Greater, Milwaukee Beautiful, Inc., co-operated to pilot a project promoting waste reduction at a Milwaukee Irish Fest. …

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing