McDonald's Waste Reduction Task Force

Cases
On August 1, 1990, the McDonald's Corporation and Environmental Defense joined forces in a unique collaborative project. They worked together to develop ways to reduce McDonald's …

Excuse Me Do You Recycle? Public Participation in Curbside Recycling in the UK.

Cases
In 1990, the UK government set a target for the recycling of 25% of household waste by the year 2000. With this new target, many local authorities began to re-think their recyclin…

Waste Wise Program

Cases
Waste Wise is a free, voluntary program set up by the United States Environmental Protection Agency (EPA) which attempts to eliminate costly municipal solid waste. Waste Wise targ…

Turn it Off: Anti-Idling Project Using Commitment, Prompts and Norms

Cases
This pilot project sought to decrease the frequency and duration of motorists idling their vehicle engines. The pilot project involved staff approaching motorists at Toronto schoo…

Food For Thought (And Action!) Program

Cases
The Food For Thought (And Action!) program started in the 1st Unitarian Church in Portland, Oregon in March 2002. The intent was to bring to light the connections between dietary …

Increasing Community Recycling with Persuasive Communication and Public Commitment

Articles
Burn, S. M., & Oskamp, S. (1986). Increasing community recycling with persuasive communication and public commitment. Journal of Applied Social Psychology, 16, 1, 29-41.
201 households that did not recycle during a 6-wk baseline period heard an oral informational statement delivered by 10 trained Boy Scouts (aged 13-17 yrs), and then 1 of 3 were…

Litter Reduction: A Review and Integration of the Literature. Special Issue: Litter Control and Recycling

Articles
Huffman, K. T., Grossnickle, W. F., Cope, J. G., & Huffman, K. P. (1995). Litter reduction: A review and integration of the literature. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 153-183.
Examined 40 articles and 59 studies that employed either an antecedent strategy (ATS) or consequence strategy (CQS) to integrate behavioral and social changes in communities and i…

The Comparative Effectiveness of Reward and Commitment Approaches in Motivating Community Recycling

Articles
Katzev, R. D. & Pardini, A. U. The comparative effectiveness of reward and commitment approaches in motivating community recycling. Vol. 17. 1987-1988. 93-113.

Effects of Goal Setting and Commitment on Increasing Metal Recycling

Articles
McCaul, K. D. & Kopp, J. T. (1982). Effects of goal setting and commitment on increasing metal recycling. Journal of Applied Psychology, 67, 3, 377-379.
Conducted a field experiment, in which 120 college students were asked to conserve energy by collecting aluminum cans for recycling. Half of the Ss were provided with an explicit …

The Effects of Strength of Commitment on Newspaper Recycling

Articles
Pardini, A. U. & Katzev, R. D. (1983-1984). The effects of strength of commitment on newspaper recycling. Journal of Environmental Systems, 13, 245-254.

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing