Waste Wise Program

Cases
Waste Wise is a free, voluntary program set up by the United States Environmental Protection Agency (EPA) which attempts to eliminate costly municipal solid waste. Waste Wise targ…

Students Teaching Students on the Importance of Using Both Sides of Paper, Conserving Energy, and Recycling

Cases
Students can be the best teachers. In 1995, students in the Student Leadership Class designed and delivered educational messages to teachers and students on the importance of usin…

Winnipeg Folk Fest Reduces Waste with Reusable Mugs and Plates

Cases
The annual Winnipeg Folk Festival in Manitoba uses reusable plastic plates for all of its concession stands and for meals served to performers and volunteers backstage. A two doll…

Encouraging Bag Reuse at Shop Rite Supermarkets in New York City

Cases
In 1990, ShopRite began a customer bag reuse program called Save-A-Bag in their New York City stores to reduce the amount of landfill waste. The program involved providing educati…

AT&T's Telework Program

Cases
Atkyns, R., Blazek, M. & Roitz, J. (2002). Measurement of environmental impacts of telework adoption amidst change in complex organizations: AT&T survey methodology and results. Resources, Conservation and Recycling, 36, 267-285.
More and more AT&T employees are taking advantage of the latest computer technology by working from home. AT&T has been developing their telework program since 1992. Business can …

Restoring the Redwood River

Cases
The Redwood River Clean Water Project, an accelerated program to restore the Redwood River and Lake Redwood, was officially launched in 1995. It began as a response to deteriorati…

Recycling as a Marketing Problem: A Framework for Strategy Development. Special Issue: Psychology, Marketing, and Recycling

Articles
Shrum, L. J., Lowrey, T. M., & McCarty, J. A. (1994). Recycling as a marketing problem: A framework for strategy development. Special Issue: Psychology, marketing, and recycling. Psychology and Marketing, 11, 4, 393-416.
Provides a framework for integrating past recycling research by conceptualizing recycling compliance as a marketing problem. Within a social marketing framework, recycling behavio…

Who Recycles and When? A Review of Personal and Situational Factors

Articles
Schultz, P. W., Oskamp, S., & Mainieri, T. (1995). Who recycles and when? A review of personal and situational factors. Journal of Enviornmental Psychology, 15, 2, 105-121.
Reviews 80 studies, published 1969-1995, to examine recyling behaviors as differentiated from attitudes and intentions. The effects on recycling behavior of both personal variabl…

An Investigation of Strategies, Incentives, and Operational Characteristics of Recycling Programs

Articles
Kim, S. M. (1995). An investigation of strategies, incentives, and operational characteristics of recycling programs. Dissertation Abstracts International: Section B: The Sciences and Engineering, 56, 4-B,
How can municipalities maximize and sustain citizen participation in solid waste recycling programs? Based on survey responses from 71 recycling coordinators, this research provid…

Innovative Uses of Compost: Using Microorganisms Instead of Pesticides for Farming

Cases
Farmers in the United States have been plagued for years by expensive unsustainable agriculture. More than 10 percent of the vegetables planted in the United States are lost to ro…
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing