Teaching the Concept of Precycling: A Campaign and Evaluation

Articles
Gillilan, Sheryl; Werner, Carol M.; Olson, Lynne; Adams, Dorothy (1996). Teaching the Concept of Precycling: A Campaign and Evaluation. Journal of Environmental Education, 28, 1, 11-18.
Evaluated the extent to which shoppers acquired knowledge about precycling from radio, TV and in-store advertising campaign (ADC) and whether that knowledge was translated into se…

Motivating Recycling Behavior: A Quasiexperimental Investigation of Message and Source Strategies

Articles
Lord, K. R. (1994). Motivating recycling behavior: A quasiexperimental investigation of message and source strategies. Special Issue: Psychology, marketing, and recycling. Psychology and Marketing, 11, 4, 341-358.
Using a quasiexperimental design, direct behavioral observations and attitudinal and other survey data were drawn from 140 households to test hypotheses related to the efficacy of…

Who Listens to Trash Talk?: Education and Public Media Effects on Recycling Behavior

Articles
Martinez, M. D. & Scicchitano, M. J. (1998). Who listens to trash talk?: Education and public media effects on recycling behavior. Social Science Quarterly, 79, 2, 287-300.
Examined whether public media efforts on one community-oriented behavior (recycling) are effective and whether media effects are greater for those with higher levels of education.…

Who Recycles and When? A Review of Personal and Situational Factors

Articles
Schultz, P. W., Oskamp, S., & Mainieri, T. (1995). Who recycles and when? A review of personal and situational factors. Journal of Enviornmental Psychology, 15, 2, 105-121.
Reviews 80 studies, published 1969-1995, to examine recyling behaviors as differentiated from attitudes and intentions. The effects on recycling behavior of both personal variabl…

Commitment, Behavior, and Attitude Change: An Analysis of Voluntary Recycling. Special Issue: Green Psychology

Articles
Werner, C. M., Turner, J., Shipman, K., Twitchell, F. S., et al. (1995). Commitment, behavior, and attitude change: An analysis of voluntary recycling. Special Issue: Green psychology. Journal of Environmental Psychology, 15, 3, 197-208.
Describes a project designed to help local agencies select a method of inducing residents to participate in a free curbside recycling program. The project also provided an opportu…

The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising

Articles
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Investigated "sick baby" and "well baby"communication strategies in environmental or social marketing. Two studies were conducted with 300 adults. In the 1st study, 95 Ss were use…

The Role of Memory in Understanding and Encouraging Recycling Behavior. Special Issue: Psychology, Marketing, and Recycling

Articles
Heckler, S. E. (1994). The role of memory in understanding and encouraging recycling behavior. Special Issue: Psychology, marketing, and recycling. Psychology and Marketing, 11, 4, 375-392.
Explores the role of memory processes in 2 aspects of recycling behavior. First, traditional research in cognitive psychology, communication, and consumer behavior is discussed br…

Preparing for the Environmental Decade: A Field Experiment on Recycling Behavior

Articles
Krendl, K. A., Olson, B., & Burke, R. (1992). Preparing for the environmental decade: A field experiment on recycling behavior. Journal of Applied Communication Research, 20, 1, 19-36.
Examines the impact of a communication campaign designed to encourage recycling participation in a community curbside pickup program. Residents in the study were contacted in 1 of…

Recycling as a Marketing Problem: A Framework for Strategy Development. Special Issue: Psychology, Marketing, and Recycling

Articles
Shrum, L. J., Lowrey, T. M., & McCarty, J. A. (1994). Recycling as a marketing problem: A framework for strategy development. Special Issue: Psychology, marketing, and recycling. Psychology and Marketing, 11, 4, 393-416.
Provides a framework for integrating past recycling research by conceptualizing recycling compliance as a marketing problem. Within a social marketing framework, recycling behavio…

1992 Waste Management Communication Study: Executive Summary

Articles
Regional Municipality of PEEL (1993). 1992 Waste Management Communication Study: Executive summary. Peel: Regional Municipality of Peel.

Welcome, Guest

Not a member yet? Sign up and add powerful tools that will help you engage in the CBSM community through additional features.

Virtual North America

Introductory & Advanced Workshops

June 1st - 10th, 2021

Learn More

Virtual Oceania

Introductory & Advanced Workshops

October 12th - 21st, 2021

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing