Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use

Articles
Werner, Carol M.; Byerly, Sari; White, Paul H.; Kieffer, Matthew (2004). Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use. Basic and Applied Social Psychology, 26, 2, 183-198.
Two experiments used clinical validation to increase scrutiny of messages posted in public settings. The first experiment used a 2 (validation: no/yes) × 2 (persuasion: none/"it i…

Using Normative Social Influence to Promote Conservation Among Hotel Guests

Articles
Schultz, P. W., Khazian, A., Zaleski, A. (2008). Using normative social influence to promote conservation among hotel guests. Social Influence, 3(1), 4-23.
Three field experiments are reported on the ability of printed normative messages to influence conservation behavior among hotel guests. While prior research has shown that social…

Choosing to Encourage or Discourage: Perceived Effectiveness of Prescriptive versus Proscriptive Messages

Articles
Winter, P.L., Sagarin, B.J., Rhoads, K., Barrett, D.W., Cialdini, R.B. (2000). Choosing to encourage or discourage: Perceived effectiveness of prescriptive and proscriptive messages. Environmental Management, 2(6): 588-594.
The estimated cost of repairing damage caused to recreational sites annually is in the hundreds of millions of dollars. These depreciative activities also reduce the quality of vi…

On the Risks of Recycling Because of Guilt: An Examination of the Consequences of Introjection

Articles
Koestner, R., Houlfort, N., Paquet, S., & Knight, C. (2001). On the risks of recycling because of guilt: An examination of the consequences of introjection. Journal of Applied Social Psychology, 31(12), 2545-2560.
Examined the influence of introjected beliefs on proenvironmental behavior. 116 undergraduate students (aged 17-37 yrs) completed interviews concerning their recycling behavior an…

Signs that Encourage Internalized Recycling: Clinical Validation, Weak Messages and 'Creative Elaboration'

Articles
Werner, C., White, P., Byerly, S., & Stoll, R. (2009). Signs that encourage internalized recycling: Clinical validation, weak messages and 'creative elaboration.'. Journal of Environmental Psychology, 29(2), 193-202.
Two experiments examined clinical validation’s ability to increase examination of a persuasive message and increase long-term recycling. In Experiment 1, validating (acknowledging…

Implementing a Community-Based Social Marketing Program to Increase Recycling

Articles
Haldeman, T. & Turner, J. (2009). Implementing a community-based social marketing program to increase recycling. Social Marketing Quarterly, 15(3), 114-127.
This article examines the effectiveness of implementing a community-based social marketing program to increase recycling. Researchers went door-to-door in a 200-home community dis…

The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach

Articles
Meneses, G., & Palacio, A. (2007). The response to the commitment with block-leader recycling promotion technique: A longitudinal approach. Journal of Nonprofit & Public Sector Marketing, 17(1-2), 83-102.
This article focuses on the study of the changes in consumers' recycling beliefs, attitudes, and behavior due to the application of one promotion technique: a commitment by block …

Changing Homeowners' Use of Toxic Household Products: A Transactional Approach

Articles
Werner, C. (2003). Changing homeowners' use of toxic household products: A transactional approach. Journal of Environmental Psychology, 23(1), 33-45
The present article examines how a multilevel persuasion program might induce environmental attitude and behavior change. An education and behavior change program was developed to…

Crafting Normative Messages to Protect the Environment

Articles
Cialdini, R. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science, 12(4), 105-109. doi:10.1111/1467-8721.01242.
It is widely recognized that communications that activate social norms can be effective in producing societally beneficial conduct. Not so well recognized are the circumstances un…

Using Public Service Announcements to Change Behavior: No More Money and Oil Down the Drain

Articles
Nolan, J., Schultz, P., & Knowles, E. (2009). Using public service announcements to change behavior: No more money and oil down the drain. Journal of Applied Social Psychology, 39(5), 1035-1056.
Radio and television offer promising media for addressing large-scale social problems. Unfortunately, very few mass-media messages have utilized social psychological theories of p…

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