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Dynamic norms promote sustainable behaviour, even if it is counternormative.

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Sparkman, G., & Walton, G.M., (2017). Dynamic norms promote sustainable behaviour, even if it is counternormative. Psychological Science, 28(11), 1663-1674.
It is well known that people conform to normative information about other people’s current attitudes and behaviors. Do they also conform to dynamic norms—information about how oth…
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Spillover of Environment-Friendly Consumer Behaviour

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Thogersen, J., & Ölander, F. (2003). Spillover of environment-friendly consumer behaviour. Journal of Environmental Psychology, 23(3), 225-236.
Investigated whether environmental-friendly behaviors spread to more and more areas of the consumption pattern in a virtuous circle and whether it is a necessary prerequisite for …
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Water-Efficient Durham

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ClimateSmart Home Service, Queensland, Australia

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Barrie Water Conservation Program

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Shower Feedback in Switzerland

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Southwest Florida Management District’s “Skip a Week” Yard Watering Campaign

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