Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water
Barrie Water Conservation Program
Southwest Florida Management District’s “Skip a Week” Yard Watering Campaign
ClimateSmart Home Service, Queensland, Australia
Dynamic norms promote sustainable behaviour, even if it is counternormative.
Sparkman, G., & Walton, G.M., (2017). Dynamic norms promote sustainable behaviour, even if it is counternormative. Psychological Science, 28(11), 1663-1674.