Comparing Normative Influences as Determinants of Environmentally Conscious Behaviours Between the USA and Japan

Articles
Ando, K., Ohnuma, S., & Chang, E. (2007). Comparing normative influences as determinants of environmentally conscious behaviours between the USA and Japan. Asian Journal of Social Psychology, 10(3), 171-178. doi:10.1111/j.1467-839X.2007.00223.x.
The present study explored the influences of subjective and descriptive norms on environmentally conscious behaviours between the USA and Japan. It was predicted that subjective n…

Personal Normative Beliefs, Antisocial Behavior, and Residential Water Conservation

Articles
Corral-Verdugo, V., & Frías-Armenta, M. (2006). Personal Normative Beliefs, Antisocial Behavior, and Residential Water Conservation. Environment and Behavior, 38(3), 406-421. doi:10.1177/0013916505282272.
A total of 177 residents in two Mexican cities responded to an instrument assessing (a) personal normative beliefs about water conservation, (b) beliefs about the efficacy of wate…

A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels

Articles
Goldstein, N., Cialdini, R., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472-482. doi:10.1086/586910.
Two field experiments examined the effectiveness of signs requesting hotel guests' participation in an environmental conservation program. Appeals employing descriptive norms (e.g…

Invoking Social Norms: A Social Psychology Perspective on Improving Hotels Linen-reuse Programs

Articles
Goldstein, N., Griskevicius, V., & Cialdini, R. (2007). Invoking social norms: A social psychology perspective on improving hotels' linen-reuse programs. Cornell Hotel and Restaurant Administration Quarterly, 48(2), 145-150. doi:10.1177/0010880407299542.
Social psychology theory can be applied to such mundane purposes as encouraging guests to reuse their washroom towels. In contrast to the appeals now in use to persuade guests to …

Situational and Personality Factors as Direct or Personal Norm Mediated Predictors of Pro-Environmental Behavior

Articles
Harland, P., Staats, H., & Wilke, H. (2007). Situational and personality factors as direct or personal norm mediated predictors of pro-environmental behavior: Questions derived from norm-activation theory. Basic and Applied Social Psychology, 29(4), 323-334.
Studies that use the norm activation theory (Schwartz, 1977) to explain pro-environmental behavior often focus on personal norms and on two situational activators, i.e., awareness…

Explaining Proenvironmental Intention and Behavior by Personal Norms and the Theory of Planned Behavior

Articles
Harland, P., Staats, H. & Wilke-Henk, A. M. (1999). Explaining proenvironmental intention and behavior by personal norms and the theory of planned behavior. Journal of Applied Social Psychology, 29, 12, 2505-2528.
The value of personal norms (S. H. Schwartz, 1977) for proenvironmental behavior has been demonstrated in previous studies (J. Vining and A. Ebreo, 1992), but not in addition to t…

Role of Group Orientation and Descriptive Norms on Water Conservation Attitudes and Behaviors

Articles
Lapinski, M., Rimal, R., DeVries, R., & Lee, E. (2007). Role of group orientation and descriptive norms on water conservation attitudes and behaviors. Health Communication, 22(2), 133-142.
Social norms have been shown to impact behaviors, but with mixed results. The theory of normative social behavior delineates factors that moderate the relationship between descrip…

Using Theory to Understand Public Support for Collective Actions that Impact the Environment: Alleviating Water Supply Problems in a Nonarid Biome

Articles
Routhe, A., Jones, R., & Feldman, D. (2005). Using theory to understand public support for collective actions that impact the environment: Alleviating water supply problems in a nonarid biome. Social Science Quarterly, 86(4), 874-897. doi:10.1111/j.0038-4941.2005.00361.x.
Objectives: There is increasing public debate over how to meet future water supply needs in historically water-abundant areas such as the American southeast. Citizens, policymaker…

Using Normative Social Influence to Promote Conservation Among Hotel Guests

Articles
Schultz, P. W., Khazian, A., Zaleski, A. (2008). Using normative social influence to promote conservation among hotel guests. Social Influence, 3(1), 4-23.
Three field experiments are reported on the ability of printed normative messages to influence conservation behavior among hotel guests. While prior research has shown that social…

Utilizing a Social-Ecological Framework to Promote Water and Energy Conservation: A Field Experiment

Articles
Kurz, T., Donaghue, N., & Walker, I. (2005). Utilizing a social-ecological framework to promote water and energy conservation: A field experiment. Journal of Applied Social Psychology, 35(6), 1281-1300.
The present study utilized a social-ecological framework to design an intervention to reduce residential water and energy use in a local community. An experimental design was used…

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