The Effects of Appraised Severity and Efficacy in Promoting Water Conservation: An Informational Analysis

Kantola, S. J., Syme, G. J., & Nesdale, A. R. (1983). The effects of appraised severity and efficacy in promoting water conservation: An informational analysis. Journal of Applied Social Psychology, 13, 2, 164-182.
To test R. W. Rogers's (see PA, Vol 55:4488) and M. Fishbein and I. Ajzen's (1975) behavioral intention model, 38-48 Ss observed 1 of 4 water conservation films differing in messa…

Residential Water Use: Predicting and Reducing Consumption

Aitken, C. K., McMahon, T. A., Wearing, A. J. & Finlayson, B. L. (1994). Residential water use: Predicting and reducing consumption. Journal of Applied Social Psychology, 24, 2, 136-158.
Assessed variation in residential water consumption and evaluated methods of encouraging residents to reduce their consumption. Survey data were collected by mail questionnaire in…

Water in Crisis: A Guide to the World's Fresh Water Resources

Gleick, P. H. (1993). In  (Ed.). Water in crisis: A guide to the world's fresh water resources. (pp. 473). New York: Oxford University Press.

Private Well Water Testing

Linda Dimock Waterloo April 28, 2008 12:49 PM
I am looking for social marketing efforts aimed at encouraging more people to get their private well water tested for bacteria, nitrate and fluoride levels. I am particularly inte…

Innovative Uses of Compost: Using Microorganisms Instead of Pesticides for Farming

Farmers in the United States have been plagued for years by expensive unsustainable agriculture. More than 10 percent of the vegetables planted in the United States are lost to ro…

Reducing Consumption in Periods of Acute Scarcity: The Case of Water

Berk, R. A., Cooley, T. F., LaCivita, C. J., Parker, S., Sredl, K., & Brewer, M. (1980). Reducing consumption in periods of acute scarcity: The case of water. Social Science Research, 9, 99-120.

Use of Newsletters to Promote Environmental Political Action: An Experimental Analysis

Schroeder, S., Hovell, M., Kolody, B., & Elder, J. (2004). Use of newsletters to promote environmental political action: An experimental analysis. Journal of Applied Behavior Analysis, 37(3), 427-429.
The managers of beach businesses were randomly assigned to receive no intervention or two newsletters per week for 6 weeks that presented economic consequences of damage to coasta…

Self-Reported and Actual Savings in a Water Conservation Campaign

Hamilton, L. C. (1985). Self-reported and actual savings in a water conservation campaign. Environment and Behavior, 17, 3, 315-326.
Data from a survey questionnaire of 471 customer households and from water utility billing records were used to compare self-reported and actual water savings during a conservatio…

Residential Hot Water Estimates

Dan Kocurek Arlington October 10, 2007 07:34 PM
Every reference I can find on sizing domestic hot water heaters says 20 gal per person, even sites that promote water conservation. This seems like a ridiculously high estimate. I…

How Cape Town used Behavioural Science to overcome its Water Crisis

Julie Cook Kitchener October 19, 2020 07:33 PM
Hi everyone, I've come across an interesting article from the Behavioral Scientist about Cape Town, South Africa using behavioural science to overcome its water crisis. The city …
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