The Effects of Appraised Severity and Efficacy in Promoting Water Conservation: An Informational Analysis

Articles
Kantola, S. J., Syme, G. J., & Nesdale, A. R. (1983). The effects of appraised severity and efficacy in promoting water conservation: An informational analysis. Journal of Applied Social Psychology, 13, 2, 164-182.
To test R. W. Rogers's (see PA, Vol 55:4488) and M. Fishbein and I. Ajzen's (1975) behavioral intention model, 38-48 Ss observed 1 of 4 water conservation films differing in messa…

The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising

Articles
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Investigated "sick baby" and "well baby"communication strategies in environmental or social marketing. Two studies were conducted with 300 adults. In the 1st study, 95 Ss were use…
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Dynamic norms promote sustainable behaviour, even if it is counternormative.

Articles
Sparkman, G., & Walton, G.M., (2017). Dynamic norms promote sustainable behaviour, even if it is counternormative. Psychological Science, 28(11), 1663-1674.
It is well known that people conform to normative information about other people’s current attitudes and behaviors. Do they also conform to dynamic norms—information about how oth…

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