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Dynamic norms promote sustainable behaviour, even if it is counternormative.

Articles
Sparkman, G., & Walton, G.M., (2017). Dynamic norms promote sustainable behaviour, even if it is counternormative. Psychological Science, 28(11), 1663-1674.
It is well known that people conform to normative information about other people’s current attitudes and behaviors. Do they also conform to dynamic norms—information about how oth…
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Spillover of Environment-Friendly Consumer Behaviour

Articles
Thogersen, J., & Ölander, F. (2003). Spillover of environment-friendly consumer behaviour. Journal of Environmental Psychology, 23(3), 225-236.
Investigated whether environmental-friendly behaviors spread to more and more areas of the consumption pattern in a virtuous circle and whether it is a necessary prerequisite for …
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Water-Efficient Durham

Cases
To combat the increasing demand on its existing water supply, the Regional Municipality of Durham created the water efficiency program, Water Efficient Durham, which aimed to conv…
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ClimateSmart Home Service, Queensland, Australia

Cases
In 2009, the ClimateSmart Home Service program was launched by Local Government Infrastructure Services (LGIS) in Queensland, Australia. This program aimed to reduce the electrici…
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Barrie Water Conservation Program

Cases
Due to a rapid increase in population growth, Barrie, Ontario was faced with an increasing demand on water supply. An environmental assessment conducted by the Municipal Works Dep…
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Shower Feedback in Switzerland

Cases
In 2012, ETH Zurich recruited 697 households from a 5,000-household sample provided by the utility company ewz to participate in the shower feedback pilot, a program designed to p…
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Southwest Florida Management District’s “Skip a Week” Yard Watering Campaign

Cases
The Southwest Florida Water Management District created the “Skip a Week” yard watering campaign to overcome misconceptions about the amount of water required for a healthy yard w…

Microplastic Reduction

Forums
Kaitlin Phelps New York City July 27, 2020 07:17 PM
Hello! I am looking for any behavioral resources, research, or existing programs on microplastics, specifically looking to reduce fibers through either modifications to washing ma…

Resources for Reducing Residential Salt Use

Forums
Kaitlin Phelps New York City June 11, 2020 02:21 AM
Greetings! I am looking for any resources on reducing residential salt use during the winter, from barrier and benefit research to outreach or programs that have been evaluated. T…

Erosion and Sediment Control (ESC) - non-divisible behaviour identification for CBSM project

Forums
Karen Toms Spring Hill September 09, 2015 10:02 PM
Hi We are currently in the starting stages of a CBSM program that aims to improve erosion and sediment control (ESC) implementation on residential building sites. We are at th…

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