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Dynamic norms promote sustainable behaviour, even if it is counternormative.

Articles
Sparkman, G., & Walton, G.M., (2017). Dynamic norms promote sustainable behaviour, even if it is counternormative. Psychological Science, 28(11), 1663-1674.
It is well known that people conform to normative information about other people’s current attitudes and behaviors. Do they also conform to dynamic norms—information about how oth…
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Spillover of Environment-Friendly Consumer Behaviour

Articles
Thogersen, J., & Ölander, F. (2003). Spillover of environment-friendly consumer behaviour. Journal of Environmental Psychology, 23(3), 225-236.
Investigated whether environmental-friendly behaviors spread to more and more areas of the consumption pattern in a virtuous circle and whether it is a necessary prerequisite for …
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WaterSense Adds Up to Big Water and Energy Savings

Cases
Sponsored by the US Environmental Protection Agency (EPA), WaterSense was a partnership program created to help Americans use less water via water-efficient products, homes, and s…
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Water-Efficient Durham

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To combat the increasing demand on its existing water supply, the Regional Municipality of Durham created the water efficiency program, Water Efficient Durham, which aimed to conv…
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ClimateSmart Home Service, Queensland, Australia

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In 2009, the ClimateSmart Home Service program was launched by Local Government Infrastructure Services (LGIS) in Queensland, Australia. This program aimed to reduce the electrici…
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Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water

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Several decades ago, the city of Cape Town, South Africa predicted severe water shortages as a result of rapid urbanization and high per capita water consumption. In 2018, as the …
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Barrie Water Conservation Program

Cases
Due to a rapid increase in population growth, Barrie, Ontario was faced with an increasing demand on water supply. An environmental assessment conducted by the Municipal Works Dep…
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Shower Feedback in Switzerland

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In 2012, ETH Zurich recruited 697 households from a 5,000-household sample provided by the utility company ewz to participate in the shower feedback pilot, a program designed to p…
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Southwest Florida Management District’s “Skip a Week” Yard Watering Campaign

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The Southwest Florida Water Management District created the “Skip a Week” yard watering campaign to overcome misconceptions about the amount of water required for a healthy yard w…

Microplastic Reduction

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Kaitlin Phelps New York City July 27, 2020 07:17 PM
Hello! I am looking for any behavioral resources, research, or existing programs on microplastics, specifically looking to reduce fibers through either modifications to washing ma…
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