Dynamic norms promote sustainable behaviour, even if it is counternormative.
Sparkman, G., & Walton, G.M., (2017). Dynamic norms promote sustainable behaviour, even if it is counternormative. Psychological Science, 28(11), 1663-1674.
Water-Efficient Durham
ClimateSmart Home Service, Queensland, Australia
WaterSense Adds Up to Big Water and Energy Savings
Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water
Barrie Water Conservation Program
Shower Feedback in Switzerland
Southwest Florida Management District’s “Skip a Week” Yard Watering Campaign
Erosion and Sediment Control (ESC) - non-divisible behaviour identification for CBSM project
Behavioral Interventions in Resource Conservation: A System Approach Based on Behavioral Economics
Winkler, R. C., & Winett, R. A. (1982). Behavioral interventions in resource conservation: A system approach based on behavioral economics. American Psychologist, 37, 4, 421-435.