Comprehensive Training from the Founder of Community-Based Social Marketing, Dr. Doug McKenzie-Mohr
Get an introduction to community-based social marketing and its application to foster sustainable, healthy, and safe behaviors with our Introductory & Advanced Workshops. You’ll learn through doing, working with other participants, and getting real-time feedback from facilitators.
Learn with hands-on experience through a series of real-world exercises with fellow peers during breakout rooms.
During the workshop, co-hosts respond to questions in real-time via chat. No more waiting until breaks to have questions answered.
Gain exclusive access to our online Training Hub and access workshop discussion forums, training materials, and connect with colleagues.
At the end of your workshop training, you will receive a personalized certificate of completion that will be downloadable via the Training Hub.
Attendees receive an electronic copy of Dr. McKenzie-Mohr's book, "An Introduction to Community-Based Social Marketing."
Attendees receive a free 60-day Premier Membership trial and gain access to the monthly small-group meetings with Dr. Doug McKenzie-Mohr.
Learn the Steps of Community-Based Social Marketing
The Introductory Workshop provides a comprehensive introduction to community-based social marketing while the Advanced Workshop provides an in-depth exploration of advanced topics regarding fostering behavioural changes. Register for the Introductory & Advanced Workshop and save!
Register your Workshop Interest
Interested in attending a workshop but don’t see one you can attend? Register your interest and we’ll be in touch when we are delivering a workshop in your region. If you are interested in hosting a workshop please see the details below.
Host a Workshop
Each year Dr. McKenzie-Mohr is available for a limited number of in-house workshops. Currently, workshops are held virtually over Zoom and consist of three four-hour sessions spread over three consecutive days. Hosted workshops are available at times that are convenient for agencies that are located around the globe.
About the Trainer
For over two decades Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behaviour change into the design and delivery of community programs. He is the founder of community-based social marketing and the author of three books on the topic. One of these books, “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing,” has been recommended by Time Magazine and has become requisite reading for those who deliver programs to promote sustainable behaviour. He has delivered community-based social marketing workshops internationally for over 60,000 environmental program managers.
Dr. McKenzie-Mohr has worked internationally with a diverse array of governmental and non-governmental agencies, assisting them in identifying the barriers to behaviour change and in developing and evaluating community-based social marketing initiatives to overcome these barriers. He has served as an advisor for Canada’s public education efforts on climate change, as the coordinator of the international organisation, “Holis: The Society for a Sustainable Future,” and as a member of Canada’s National Round Table on the Environment and the Economy. In Australia he has advised on a large number of initiatives, including programs targeting waste reduction, transportation, water and energy efficiency, and conservation, among others.
His work has been featured in the New York Times and he has been awarded the Canadian Psychological Association’s “Psychologists for Social Responsibility Research and Social Action Award,” and the “Society for the Psychological Study of Social Issues Public Advocacy Fellowship.” He is a former Professor of Psychology at St. Thomas University in New Brunswick, Canada where he co-coordinated the Environment and Society program.
Trusted by 500+ Organizations
Organizations from around the globe choose McKenzie-Mohr & Associates to train their staff with the best CBSM practices. From individuals to large organizations, we have the perfect training to suit your specific need.