Virtual North America Workshop

If you design or fund programs to encourage environmental, health, or safety behaviours, you will find these workshops invaluable. Held virtually over Zoom, each workshop consists of three four-hour sessions spread over three days. Dr. McKenzie-Mohr is an award-winning author, presenter, and founder of community-based social marketing. Over 75,000 have attended his workshops!

"Wonderful." - Dublin, Ireland
"Masterful. " - Clearwater, USA
"Outstanding presentation style. Expertise is obvious." - Toronto, Canada
"Fantastic, simply invaluable." - San Francisco, USA
"Thank you, thank you, thank you. " - Honolulu, USA
"Superb presentation skills." - Melbourne, Australia
"Speaker was wonderful." - Hobart, Australia
"Outstanding!" - Sydney, Australia
"Amazing workshop." - Melbourne, Australia
"A life-changing event." - Auckland, New Zealand
"Absolutely wonderful!" - Calgary, Canada
"Best speaker we've ever had. " - Vancouver, Canada
"A wonderful two days. " - San Francisco, USA
"A fabulous workshop. " - Sacramento, USA
"AMAZING!" - Portland, USA
"Fantastic!" - Toronto, Canada
"Wonderful insights." - Toronto, Canada
"Thoroughly enjoyed the workshop." - London, England
"Amazing!" - Wellington, New Zealand
"Amazingly informative. " - Honolulu, USA
"An invaluable resource. " - Boise, USA
"Extremely beneficial. " - Auckland, New Zealand
"Tremendously engaging and information-packed." - Vancouver, Canada
"Extremely useful. " - Sacramento, USA
"Terrific workshop. " - Orlando, USA
"Fantastic workshop." - Melbourne, Australia
"Thank you! Training was tremendously useful. " - Boulder, USA
"Fabulously informative. " - Sydney, Australia
"I've learned a massive amount. So many thanks. " - Perth, Australia
"A tremendous experience. " - Halifax, Canada
"By far, the best workshop I’ve attended — on any topic!!!" - Vancouver, Canada
"Best professional workshop I've attended in 25 years." - Brisbane, Australia
"The best workshop I have ever experienced." - Boston, USA
"Most valuable workshop/training I've EVER attended!" - Seattle, USA
"Thank you SO much for sharing the wealth of information. " - Vancouver, Canada
"Workshop was brilliant. " - Galway, Ireland
"Packed with very thoughtful and important information." - Washington, DC
"Completely transformed my approach to my work. " - Melbourne, Australia
"I wish that I had done this years ago. " - Sydney, Australia
"Wonderful insights." - Melbourne, Australia
"Absolutely riveting!" - Cardiff, Wales
"Brilliant training." - London, England
"Enormously beneficial. " - Perth, Australia
"Excellent and inspiring. " - Toronto, Canada
"Incredibly informative and useful." - London, England
"Brilliant course." - Bern, Switzerland
"Incredibly informative and thought provoking. " - Melbourne, Australia
"Amazing and very inspiring. " - Brisbane. Australia
"Very useful and inspiring. " - Portland, USA
"Your session last month was incredible. " - Toronto, Canada
"The workshop was perfect." - Perth, Australia
"Thanks again for the brilliant CBSM training. " - Sydney, Australia
"I found myself talking about if for days afterwards." - Adelaide, Australia
"Wonderful workshop. " - Toronto, Canada
"I want to thank you for a fabulous presentation! " - Toronto, Canada
"Thank you for a terrific workshop. " - Phoenix. USA
"One of the best trainings I've ever attended!" - Denver, USA
"Inspiring. I cannot thank you enough. " - Melbourne, Australia
"I was enormously impressed with the workshop." - Olympia, USA
"A wonderful and engaging speaker. " - Toronto, Canada
"An incredibly effective, inspiring and provocative session. " - Vancouver, Canada
"Workshop was fantastic. Thanks for sharing your wisdom. " - Boston, USA
"Thank you for such a wonderful learning atmosphere. " - Seattle, USA
"Feedback from participants has been phenomenal!" - Auckland, NZ
"Thank you again ever so much for the wonderful workshops." - Gainesville, USA
"Fantastic workshop, one of the most valuable I've ever attended!" - Baltimore, USA
"THANK YOU. Fantastic workshop. Worth every cent (and more)." - Perth, Australia
"Easily the most applicable and relevant workshop I've been to to date." - Toronto, Canada
"Highest quality training I have ever had the fortune to be part of. " - Perth, Australia
"An inspiration to those who are trying to affect change. " - Denver, USA
"Just a superb experience and wonderfully useful." - Adelaide, Australia
"Dense, powerful information, skillfully delivered. " - Boston, USA
"The workshop was fantastic. " - Toronto, Canada
"Doug is a terrific presenter and teacher." - Boston, USA
"Doug is an excellent speaker. " - Boston, USA
"Incredibly knowledgeable. " - Boston, USA
"Doug is phenomenal -- clearly knows his subject, great communicator. " - Boston, USA
"Doug is a great speaker. " - Boston, USA
"Fabulous information -- terrific speaker!" - Cincinnati, USA
"Fantastic depth of information." - Cincinnati, USA
"Fabulous. " - Dayton, USA
"Wonderful!" - Dayton, USA
"Informative, inspiring and thought-provoking. " - Dayton, USA
"Phenomenal. " - Dayton, USA
"Doug is a great speaker. " - Boston, USA
"Life changing workshop. " - Boston, USA
"One of the most substantive and timely workshops I have ever attended. Thank you. " - Boston, USA
"An incredible 4 days. " - Los Angeles, USA
"Thank you, thank you, thank you!" - San Francisco, USA
"So incredibly helpful!" - San Francisco, USA
"Wonderful workshop!" - San Francisco, USA
"Thank you for the inspiration." - San Francisco, USA
"Incredible breadth of content for an intro workshop. " - San Francisco, USA
"Wonderful presentation style. " - San Francisco, USA
"Great speaker. " - San Francisco, USA
"This was a fantastic seminar. " - San Francisco, USA
"Awesome speaker. " - San Francisco, USA
"Excellent. My mind is buzzing with new helpful thoughts!" - San Francisco, USA
"Incredibly compelling, through provoking" - San Francisco, USA
"Fantastic. " - San Francisco, USA
"Non stop knowledge infusion." - San Francisco, USA
"The training was fantastic!" - Sunnyvale, USA
"An amazing an informative workshop." - Honolulu, USA
"A wonderful two days. " - San Francisco, USA
"So helpful. " - Portland, OR., USA
"THANK YOU for the fantastic workshop. " - Perth, Australia
"Hugely helpful. " - Calgary, Canada
"Incredibly useful and interesting training. " - San Francisco, USA
"Fascinating. " - Orlando, USA
"Wonderful presenter." - Orlando, USA
"Brilliant speaker." - Portland, ME., USA
"Highly relevant." - Columbia, USA
"Extremely effective. " - Columbia, USA
"Fantastic workshop." - Columbian, USA
"Overwhelmingly pleased" - Columbia, USA
"Extremely high ROI!" - Columbia, USA
"Outstanding engagement with audience. " - Auckland, New Zealand
"Incredibly knowledgeable and clear. " - Auckland, New Zealand
"Absolutely inspiring and beneficial." - Auckland, New Zealand
"Fabulous. " - Auckland, New Zealand
"Extremely informative. " - Auckland, New Zealand
"Really fabulous workshop. Can't thank you enough. " - Auckland, New Zealand
"Most interesting workshop I have ever attended. " - Sydney, Australia
"Fantastic workshop." - Sydney, Australia
"Really fantastic workshop. " - Sydney, Australia
"The presentation and content was first class!" - Denver, USA
"Exceptional delivery. " - Minneapolis, USA
"Loaded with essential, useful information. " - Minneapolis, USA
"Fabulous training. " - Minneapolis, USA
"Wonderful training!" - Minneapolis, USA
"Loved the workshop. " - Minneapolis, USA
"Doug's knowledge and expertise are incredible. " - Seattle, USA
"This is the most important component of any program/project. " - Seattle, USA
"Best workshop I have attended. " - Vancouver, Canada
"Unbelievably useful. " - Dublin, Ireland
"An incredible workshop!" - Washington, DC. USA
"The workshop was incredible. " - New South Wales, Australia
"I feel so luck to be part of the training. " - New South Wales, Australia
"The workshop was fantastic. " - Inner West, Australia

Introductory Workshop

Dec 7th - 9th, 2022

Introductory Workshop

The introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster behaviours that protect the environment and promote health and safety. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. As such, this workshop provides an in-depth exposure to community-based social marketing and provides participants with the knowledge they need to design and evaluate their own community-based social marketing programs. Further, attendees will have extensive opportunities to discuss the application of community-based social marketing to the design of actual programs. This workshop, or another introductory workshop delivered by Dr. McKenzie-Mohr, is a mandatory prerequisite for attending advanced community-based social marketing workshops by Dr. McKenzie-Mohr.

Note: This workshop is being held virtually over Zoom and consists of three four-hour sessions spread over three days. To accommodate attendees from across North America, the workshop begins at 8:30 am Pacific and finishes at 12:45 pm on each day. We encourage you to register early both because we have a limited number of early-bird spaces at our reduced rates and because we limit the number of registrants and we expect the workshop to fill. Each participant will receive a certificate of completion following the workshop(s). Prices are in USD.

Best Value
Workshop+ Basic
Paid Staff
$845.00
Volunteers/Student
$645.00
  • Small Group Meetings
  • Track 3 Topics
  • Basic Site Membership
Best Value
Workshop+ Pro
Paid Staff
$1,045.00
Volunteers/Student
$845.00
  • Bi-Monthly Small Group Meetings
  • Track 6 Topics
  • Pro Site Membership for 1 year
Best Value
Workshop+ Premier
Paid Staff
$1,145.00
Volunteers/Student
$945.00
  • Monthly Small Group Meetings
  • Track 12 Topics
  • Premier Site Membership for 1 year
Prices are in United States Dollars (USD).
Registration has ended, choose another workshop.

Group Bookings

If you are interested in registering five or more people from the same agency, please contact us. For groups of 5 or more there is a $75 reduction per registrant.

Who Should Attend

If you design or fund programs to encourage individuals or businesses to engage in environmentally beneficial behaviors -- such as those involved in conservation, controlling invasive species, waste reduction, water and energy efficiency, transportation, and watershed protection, -- you will find these workshops invaluable. The workshops will also be invaluable for professionals working to foster a wide variety of health and safety behaviors (e.g., active lifestyles, healthy eating, smoking cessation, sun protection, immunization, blood donations, fire and work safety, etc.).

Need a little help with convincing your supervisor?

We've prepared a "persuasive" email that should help you obtain the support you need to attend this training. Need to pass along more details about the workshop? Download the Workshop Flyer.

About the Trainer

For over three decades, Dr. Doug McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into the design and delivery of community programs. He is the founder of community-based social marketing and the author/co-author of three books on the topic. One of these books, “Fostering Sustainable Behavior,” has been recommended by Time Magazine and become requisite reading for those who deliver programs to protect the environment. Doug is also the author of the Fostering Behavior Change Minute newsletter, which is read weekly by nearly 20,000 subscribers. His work has been featured in the New York Times and he is the recipient of the American Psychological Association’s inaugural award for innovation in environmental psychology and the World Social Marketing conference’s inaugural award for contributions to the field of social marketing. He is a former Professor of Psychology and currently an adjunct professor at the University of Victoria and Royal Roads University in Canada. More than 75,000 program managers have attended workshops on community-based social marketing that he has delivered internationally.

Trusted by 500+ Organizations

Organizations from around the globe choose McKenzie-Mohr & Associates to train their staff with the best CBSM practices. From individuals to large organizations, we have the perfect training to suit your specific need.

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McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing