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Applying Diffusion of Innovation Theory to Intervention Development

Dearing, J. (2009). Applying diffusion of innovation theory to intervention development. Research on Social Work Practice, 19(5), 503-518. doi:10.1177/1049731509335569.
Few social science theories have a history of conceptual and empirical study as long as does the diffusion of innovations. The robustness of this theory derives from the many disc…

Cultural Transmission and the Diffusion of Innovations: Adoption Dynamics Indicate that Biased Cultural Transmission is the Predominate Force in Behavioral Change

Henrich, J. (2001). Cultural transmission and the diffusion of innovations: Adoption dynamics indicate that biased cultural transmission is the predominate force in behavioral change. American Anthropologist, 103(4), 992-1013. doi:10.1525/aa.2001.103.4.992.
In challenging the pervasive model of individual actors as cost-benefit analysts who adapt their behavior by learning from the environment, this article analyzed the temporal dyna…

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Trusov, M., Bucklin, R., & Pauwels, K. (2009). Effects of word-of-mouth versus traditional marketing: Findings from an internet social networking site. Journal of Marketing, 73(5), 90-102.
The authors study the effect of word-of-mouth (WOM) marketing on member growth at an Internet social networking site and compare it with traditional marketing vehicles. Because so…

Interconnectivity in Diffusion of Innovations and Market Competition

Redmond, W. (2004). Interconnectivity in diffusion of innovations and market competition. Journal of Business Research, 57(11), 1295-1302.
Competition among firms frequently involves product innovation and subsequent promotional activity. When these innovations involve new communication technologies, their adoption e…

Diffusion of Innovations: Family Planning in Developing Countries

Murphy, E. (2004). Diffusion of innovations: Family planning in developing countries. Journal of Health Communication, 9(Suppl1), 123-129.
One of the best examples of the validity of the theory of "diffusion of innovations" is the case of family planning in developing countries. The desire of health, development and …

Everett Rogers' Diffusion of Innovations Theory: Its Utility and Value in Public Health

Moseley, S. (2004). Everett Rogers' diffusion of innovations theory: Its utility and value in public health. Journal of Health Communication, 9(Suppl1), 149-151. doi:10.1080/10810730490271601.
Discusses Everett Rogers' Diffusion of Innovations Theory and its utility and value in public health. The diffusion of communication process that tended to be linear and "individu…

Forty Years of Diffusion of Innovations: Utility and Value in Public Health

Haider, M., & Kreps, G. (2004). Forty years of diffusion of innovations: Utility and value in public health. Journal of Health Communication, 9(Suppl1), 3-11.
This special issue of the Journal of Health Communication (Vol 9[1]) is created to mark the 40th anniversary of Diffusion of Innovations (DOI) model. Diffusion is the process thro…

Diffusion of Innovations in Service Organizations: Systematic Review and Recommendations

Greenhalgh, T., Robert, G., MacFarlane, F., Bate, P., & Kyriakidou, O. (2004). Diffusion of innovations in service organizations: Systematic review and recommendations. Milbank Quarterly, 82(4), 581-629.
This article summarizes an extensive literature review addressing the question of how to spread and sustain innovations in health service delivery and organization. It considers b…

The Social Diffusion of Influence among Adolescents: Group Interaction in a Chat Room Environment about Antidrug Advertisements

David, C., Cappella, J., & Fishbein, M. (2006). The social diffusion of influence among adolescents: Group interaction in a chat room environment about antidrug advertisements. Communication Theory, 16(1), 118-140.
One route to influence in mass communication campaigns to reduce risky behavior is through interpersonal discussion of the content of the campaign and other behaviors pertinent to…

Diffusion of Innovations and HIV/AIDS

Bertrand, J. (2004). Diffusion of Innovations and HIV/AIDS. Journal of Health Communication, 9(Suppl1), 113-121.
As the HIV/AIDS epidemic continues its relentless spread in many parts of the world, DOI provides a useful framework for analyzing the difficulties in achieving behavior change ne…

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