The “Zero Waste” solution: Untrashing the planet one community at a time

Julie Cook Kitchener May 13, 2024 13:11 pm
Hi all,   If you’d like to know more about the most successful zero waste initiatives around the globe, check out world-renowned scientist and activist Paul Connett’s book.  He st…

Solarize campaigns: Harnessing the power of the crowd

Julie Cook Kitchener May 13, 2024 12:51 pm
Hi all,   Solar is expanding much more quickly than all other energy technologies in history, which is encouraging to see in the face of the global climate crisis. As part of this…

Switzerland’s bike to work campaign: Fun, easy, and popular

Julie Cook Kitchener May 13, 2024 12:41 pm
Hi all,   The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…

Behavior Selection - Finding Experts to Weigh In

Shuli Rank Bronx May 10, 2024 20:03 pm
Hello everyone, I am wondering how you have gone about finding experts who can weigh in on the impact of a range of conservation behaviors? The reason we have a wide variety of ty…

Denver, Colorado's "Waste No More" Initiative

Julie Cook Kitchener May 6, 2024 13:03 pm
Hi all,   Denver, Colorado is a shining example of waste reduction at its best. They have an ambitious goal of diverting 70% of their waste going to landfill by 2032, and they hav…

Inspiring workplace safety through intrinsic motivation

Julie Cook Kitchener May 6, 2024 12:56 pm
Hi all,    Imagine you’re an investor sitting in a fancy hotel ballroom around the corner from Wall Street, waiting to hear a speech from the new CEO of the aluminum company you’v…

Promoting healthy & sustainable diets: Language matters

Julie Cook Kitchener May 6, 2024 12:47 pm
Hi all,   There are many reasons that people move towards plant-based diets, from concerns about human-caused climate change to better physical health to social influence.   As su…

Rainwater tank rebates - is anyone talking about this?

Julie Cook Kitchener Apr 29, 2024 13:00 pm
Hi all,    I had this idea that I would present an interesting rainwater tank rebate program that utilizes a CBSM approach but the thing is….I couldn’t find any. Of the nearly 30 …

Encouraging urban tree stewardship through active citizen engagement

Julie Cook Kitchener Apr 29, 2024 12:54 pm
Hi all,    Municipalities and NGOs that are working towards thriving urban forests face many challenges, including providing maintenance care for trees that have been recently pla…

The best behaviour & environment studies of 2023

Julie Cook Kitchener Apr 29, 2024 12:46 pm
Hi all,    You may be familiar with Rare, a global organization that works to change individual and community behaviour to protect the environment. From all their newsletters that…
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