Changing social norms around native plants in your area

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Julie Cook Kitchener Apr 15, 2024 13:11 pm
Hi all,   Those of you who are interested in encouraging native plant gardens in your region might find some inspiration in World Wildlife Fund’s (WWF) “In the Zone” program. The …

The "Wear It" campaign: Encouraging boating safety & the use of life jackets

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Julie Cook Kitchener Apr 8, 2024 13:08 pm
Hi all,   If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…

How to incentivize comprehensive home energy retrofits

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Julie Cook Kitchener Apr 8, 2024 13:00 pm
Hi all,   Even with the growing climate crisis and the rising cost of living, it is still a challenge to convince homeowners to retrofit their homes to be more energy efficient. T…

The best way to increase cancer screening rates

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Julie Cook Kitchener Apr 8, 2024 12:54 pm
Hi all, I might be a bit bias because of the "Cook" name in this program, but bear with me as the results are impressive.    Colorectal cancer is the second leading cause of canc…

Collaborate or confront? Protecting migratory birds from window collisions

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Julie Cook Kitchener Mar 5, 2024 16:38 pm
Hi all,  Migratory birds are returning to their native habitats in those parts of the world that are emerging from winter. A very interesting Toronto-based organization called FL…

Smart Cities: A good idea?

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Julie Cook Kitchener Feb 28, 2024 14:13 pm
Smart Cities have risen in popularity in the past several years. As sustainability professionals, many of whom work for municipalities, you may have come across or be working towa…

Social media for behaviour change toolkit

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Julie Cook Kitchener Dec 12, 2023 19:15 pm
Hi all,   If you’re looking for information on how to run a social media for behaviour change campaign, the International Federation of the Red Cross and USAID have teamed up to p…

COP 26 & The Benefits of Climate Action

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Julie Cook Kitchener Nov 18, 2021 18:02 pm
Hi all, As you may know, the latest global climate negotiations at COP 26 in Glasgow have drawn to a close. Though some progress was made, concerns remain about the enormous gap …

The Storytelling Genius of Jane Goodall

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Julie Cook Kitchener Oct 19, 2021 21:01 pm
Hi everyone, Time magazine recently published an article featuring the legendary conservationist Dr. Jane Goodall, and how she uses storytelling as a way to engage people in chan…

Webinar: The role of motivational research in creating effective behaviour change strategy

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Julie Cook Kitchener Jun 21, 2021 18:51 pm
Hi everyone, The International Social Marketing Association and the Australian Association of Social Marketing are co-hosting a webinar regarding the role of motivational researc…

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