Bill Novelli talks about his new book: Good Business
2021-01-18 17:11:05 UTCHi all,
You may be familiar with Bill Novelli, the co-founder/president of a global PR agency for social impact and a pioneer of social marketing*. On Friday, January 29th at 1pm EST, he will be speaking about his new book entitled, Good Business: The 'Talk, Fight, Win' Way to Change the World. In Good Business, Novelli aims to prove that you can do well (creating financial success for yourself and your company/organization) by doing good (helping to solve society's major problems) and argues that you can make a positive social difference regardless of what business you are in or where you are in your career.
This one-hour program will stream live on the National Press Club’s website and YouTube Channel for free. For more information, please visit the Club's website here.
*On a personal note, I have met and spoken with Bill on a few occasions. I believe he is a wonderful person and a fantastic leader.
Southern Ontario Behavioural Decision Research (SOBDR) Conference: Call for Submissions
2021-01-11 22:08:08 UTC
The Southern Ontario Behavioural Decision Research (SOBDR) conference brings together researchers and academics interested in the study of how people make judgments and decisions. The conference will be held virtually this year on Friday, May 7, 2021. This one-day event will feature speakers and presentations of select research from a variety of disciplines including Psychology, Economics, Accounting and Finance, Organizational Behaviour, Management, and Marketing, and will include networking opportunities. There are no fees to attend this conference.
The conference organizers are currently looking for submissions in the form of a talk or a poster. More information is available on the SOBDR website or by emailing firstname.lastname@example.org
Online panel discussion: How to change behaviour during a pandemic
2021-01-07 01:06:48 UTC
How can we achieve personal behavior change, set new habits, and chart out new routines at a time when our “normal” world is turned upside down?
Join a discussion about the science of behavior change during COVID-19, with behavioral scientist Katherine Milkman and social neuroscientist Jay Van Bavel. The speakers will share their insights on topics like vaccine uptake, the polarization of social distancing and mask-wearing, and how each of us can carve out a place for personal development even in the middle of a pandemic. This online panel discussion will take place on Friday, January 15th, 2021 at 10am PT/1pm ET/6pm GMT. Click here to register.
Webinar: Promoting Vaccine Uptake
2021-01-05 22:05:52 UTC
On Tuesday, January 12th, the International Social Marketing Association (iSMA) will be hosting a webinar entitled, "The Next Big COVID Challenge: Promoting Vaccine Uptake". Professors Doug Evans and Jeff French (both social marketing experts) will outline ten key actions that the evidence tells us will have a positive impact on increasing the uptake of COVID-19 vaccinations. Drawing on the literature and key global guidance documents, the webinar will share a blueprint for strategies to be developed and implemented. The session
will be illustrated with examples of practice from around the world. Those
attending will have an opportunity to discuss with Doug and Jeff the big
challenges that will need to be addressed during 2021 and beyond to ensure
mass and rapid uptake of vaccines in the face of substantial vaccine
hesitancy in many countries.
The webinar times are as follows:
11:00 Colombia / Peru / United States EST
13:00 Brazil / Uruguay
16:00 United Kingdom GMT
17:00 Spain / Switzerland
Participation in the live webinar is free. The recorded version will be
available in iSMA's members-only webinar archive.
If you're interested, please register here.
Happy Holidays to all !
2020-12-23 21:21:25 UTC
This year has been a difficult one for so many people. As you transition into holiday mode (and for many of you that means COVID lockdown restrictions as well), we sincerely wish that your time off with loved ones is relaxing, peaceful and safe.
For those of you who are musically inclined, you might enjoy these festive concerts and operas to stream for free during the holidays.
All the best to you and yours during the holiday season and in the New Year.
Five strategies to reduce addiction-like behaviours over the holidays
2020-12-23 00:26:11 UTC
For those of you making final preparations for the holidays, you might appreciate The Conversation's advice on how to avoid addictive-like behaviours while you're off work. From eating too much food to binge-watching Netflix to gaming well into the night, the article provides five great ideas for counteracting excessive behaviours:
1. Investigate the behaviour
2. Recruit others for their great ideas
3. Experiment with place, time and objects
4. Pay attention to what you think and say
5. Experiment with other activities
If you're interested in reading details on these five strategies, you can check out the article here.
Save the Date! Southern Ontario Behavioural Research Conference
2020-12-17 02:14:51 UTC
The Southern Ontario Behavioural Research Conference will be held on May 7th, 2021. Due to COVID-related restrictions, the conference will be held virtually. This conference brings together researchers and academics with an interest in the study of how people make judgments and decisions. They come from a number of disciplines including: Marketing, Psychology, Organizational Behaviour, Management, Accounting, Finance, and Economics. There are no fees to attend this conference. Additional conference details, including the call for submissions, is forthcoming. I'll let you know when I hear more.
How Iceland Tackled Teenage Substance Use
2020-12-16 01:44:38 UTC
Bestselling author Dan Heath has come out with another fantastic book this year, called Upstream: The quest to solve problems before they happen. Behavioural Scientist published an excerpt from his book that outlines how various stakeholders in Iceland came together to tackle a pervasive national problem of alcohol and drug abuse among teens. It is amazing to see how over a 20-year period, teen culture shifted from regular late-night partying on the streets to healthier behaviours such as participating in sports and spending more time with family. Heath recognizes that tackling a problem upstream isn't easy. He talks about how "surrounding the problem" by getting the right people together is key, since each of them have different influences on the teens. If you're interested, you can read the excerpt here.
Behavioral Scientist's Notable Books of 2020
2020-12-09 01:18:15 UTC
You might recall that back in the summer I posted Behavioural Scientist's summer reading list. Now they're back with a "best of 2020" book list, and they've got some fantastic reads.
There is a range of topics, including:
- How we are hardwired for kindness
- The passion economy
- Solving problems "upstream" (in a preventative way) instead of "downstream"
- Decoding the patterns of human connection
- Learning how to rethink and unlearn
Check them out here!
Practical Tools for Better Decisions
2020-12-03 18:38:09 UTC
I've just come across an interview in Behavioural Scientist with author and former professional poker player Annie Duke. In the interview, she discusses her new book, How to Decide: Simple Tools for Making Better Choices. Annie discusses practical tools such as the 'menu strategy', whereby you narrow down your choices to a few options (as you would when choosing a meal from a menu) that seem viable, and then just pick something. Apparently we tend to get bogged down in choosing between those last few options. She also discusses the challenges of making decisions: for example, when you don't have enough information to decide or when two options are really close and you can't decide between the two.
Annie's book could be quite useful for practitioners looking to further their understanding on the ways that people make decisions and how best to guide them to make better ones. If you'd like to read the interview and find out more about Annie's book, check it out here.