General

Registration closing Soon: North America CBSM Virtual Workshop

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Doug McKenzie-Mohr Victoria June 06, 2022 06:24 PM
Registration ends Friday, June 17th for my June 20-22 virtual community-based social marketing workshop for North America. This workshop is held virtually over Zoom and consists o…

Registration ends this Friday: Australian and New Zealand CBSM Workshop

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Doug McKenzie-Mohr Victoria May 08, 2022 08:10 PM
Registration ends ends Friday, May 13th for my May community-based social marketing workshop for Australia and New Zealand. This workshop is held virtually over Zoom and consists …

Looking for Model Behavioral Programs Related to Climate Change Mitigation or Adaptation, Energy Conservation, or Sustainable Transportation

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Jay Kassirer Ottawa April 20, 2022 02:07 PM
  Do you know of a particularly effective or innovative approach for changing behaviors related to climate change mitigation or adaptation, energy conservation, or sustainable tra…

Upcoming Oceania (May) and North America (June) CBSM Workshops

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Doug McKenzie-Mohr Victoria March 13, 2022 09:34 PM
Early-bird pricing ends Friday, March 18th for my May community-based social marketing workshop for Australia and New Zealand as well as my June workshop for North America. These …

Climate Matters Program for TV Weathercasters – Landmark behavior change case study posted.

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Jay Kassirer Ottawa January 25, 2022 07:00 PM
“Climate Matters Program for TV Weathercasters” has been designated a Landmark behavior change case study and added to the collection of over 200 behavior change case studies avai…

Happy Holidays!

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Julie Cook Kitchener December 23, 2021 07:40 PM
Hi everyone, As 2021 comes to a close, I feel inspired to write about an often forgotten yet critical aspect of our work: Love. Some of you may be aware that the phenomenal fem…

January North American Virtual Workshops

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Doug McKenzie-Mohr Victoria December 16, 2021 01:58 PM
In early January I will be delivering introductory and advanced community-based social marketing workshops.  Both sessions are nearly full.  If you are interested in learning more…

Behavioural Scientist's Notable Books of 2021

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Julie Cook Kitchener December 14, 2021 07:24 PM
Hi all, Behavioural Scientist has an excellent list of behavioural science-related books that were published this year.  Here are a few examples: • The behavioural code: The hid…

Behavioural Decision Research Conference - Call for Papers

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Julie Cook Kitchener December 07, 2021 09:30 PM
Hi all, The Southern Ontario Behavioural Decision Research (SOBDR) Conference brings together researchers and academics with an interest in the study of how people make judgments…

Marketing for Social Impact Conference - UK

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Julie Cook Kitchener November 25, 2021 03:35 PM
Hi everyone, The World Social Marketing Association, The University of Brighton, and Fuse Events are proud to announce the first ever Marketing for Social Impact conference in th…

Virtual Oceania

Introductory Workshop

November 29th - December 1st, 2022

Learn More

Virtual North America

Introductory Workshop

December 7th - 9th, 2022

Learn More
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McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing