Global COVID-19 Study Provides Insights on Message Framing

Forums
Liz Foote Maui October 09, 2020 10:10 PM
This is a very insightful article about a study on global attitudes surrounding COVID-19 and health messaging. It’s great to see that in most countries, “the vast majority of peop…

“How Much Information Is Too Much?” Webinar with Cass Sunstein

Forums
Liz Foote Maui October 04, 2020 04:48 AM
Cass Sunstein has a new book out (shocker, I know!) called “Too Much Information,” and he discussed its themes in a webinar last month – check it out! He discussed not only inform…

COVID Communication Handbook

Forums
Liz Foote Maui October 04, 2020 03:25 AM
The Centre for Social and Behaviour Change has a COVID Communication Handbook that you can download as a PDF here.  According to the publication, “the COVID-19 Communication Hand…

A Social Marketing Perspective on Vietnam’s Response to COVID-19

Forums
Liz Foote Maui September 02, 2020 02:27 AM
Khai Trieu Tran of the University of Danang contributed this story to the International Social Marketing Association's website that details how Vietnam has responded to the COVID-…

“Accurate, Honest and Transparent: How Leaders Should Communicate about Coronavirus”

Forums
Liz Foote Maui July 09, 2020 11:27 AM
As someone who watched NY Governor Andrew Cuomo’s daily coronavirus briefings pretty religiously, I enjoyed reading this opinion piece from Australia about how leaders should comm…

America’s Response to the Coronavirus through the Lens of Systems Thinking

Forums
Liz Foote Maui July 09, 2020 10:08 AM
This article in The Atlantic by Zeynep Tufekci, “It Wasn’t Just Trump Who Got It Wrong,” is a fascinating exploration of America’s response to the coronavirus pandemic through the…

Montana Mask-Wearing PSAs with Normative Messaging

Forums
Liz Foote Maui July 09, 2020 09:35 AM
I saw these graphics posted on Twitter, presented as a great example of social proof. I think they also use humor pretty well. I'm not sure where they came from; for starters I di…

"How to Nudge a Coronavirus Nonbeliever"

Forums
Liz Foote Maui July 09, 2020 09:24 AM
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…

How Racism Derails our Efforts to Save the Planet

Forums
Julie Cook Kitchener June 25, 2020 02:11 AM
Hi all, I've just stumbled across a recent Washington Post article from a black scientist and writer, Ayana Elizabeth Johnson, who explains one way in which racism and the climat…

Will COVID19 Finally Push us to Prioritize Outreach and Communications?

Forums
Liz Foote Maui June 17, 2020 12:22 AM
I recently came across this article, “‘By failing to prepare you are preparing to fail’: Lessons from the 2009 H1N1 “swine flu” pandemic.” when one of the co-authors (Jeff French)…

Welcome, Guest

Not a member yet? Sign up and add powerful tools that will help you engage in the CBSM community through additional features.

Virtual North America

Introductory & Advanced Workshops

June 1st - 10th, 2021

Learn More

Virtual Oceania

Introductory & Advanced Workshops

October 12th - 21st, 2021

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing