Social media for behaviour change toolkit

Forums
Julie Cook Kitchener Dec 12, 2023 19:15 pm
Hi all,   If you’re looking for information on how to run a social media for behaviour change campaign, the International Federation of the Red Cross and USAID have teamed up to p…

Do people 'read signs'?

Forums
Teresa Prokopanko Nov 20, 2023 21:00 pm
In a number of instances in my work lately, I've had pushback from colleagues saying "Unfortunately, most people will not read signage" and similar. While I accept that in some ca…

Google's "Inclusive Marketing" Toolkit

Forums
Julie Cook Kitchener Jun 24, 2021 17:49 pm
Hi all, There was a resource shared yesterday on the International Social Marketing Association listserv that I thought some of you might find useful. Google recently released…

COVID-19 & climate change: What's the psychology?

Forums
Julie Cook Kitchener May 13, 2021 16:34 pm
Hi everyone, COVID-19 and climate change are two of the most significant crises facing our world today. Wide-scale behaviour change is required to address both. How can governmen…

Global COVID-19 Study Provides Insights on Message Framing

Forums
Liz Foote Maui Oct 9, 2020 22:10 pm
This is a very insightful article about a study on global attitudes surrounding COVID-19 and health messaging. It’s great to see that in most countries, “the vast majority of peop…

“How Much Information Is Too Much?” Webinar with Cass Sunstein

Forums
Liz Foote Maui Oct 4, 2020 4:48 am
Cass Sunstein has a new book out (shocker, I know!) called “Too Much Information,” and he discussed its themes in a webinar last month – check it out! He discussed not only inform…

COVID Communication Handbook

Forums
Liz Foote Maui Oct 4, 2020 3:25 am
The Centre for Social and Behaviour Change has a COVID Communication Handbook that you can download as a PDF here.  According to the publication, “the COVID-19 Communication Hand…

A Social Marketing Perspective on Vietnam’s Response to COVID-19

Forums
Liz Foote Maui Sep 2, 2020 2:27 am
Khai Trieu Tran of the University of Danang contributed this story to the International Social Marketing Association's website that details how Vietnam has responded to the COVID-…

“Accurate, Honest and Transparent: How Leaders Should Communicate about Coronavirus”

Forums
Liz Foote Maui Jul 9, 2020 11:27 am
As someone who watched NY Governor Andrew Cuomo’s daily coronavirus briefings pretty religiously, I enjoyed reading this opinion piece from Australia about how leaders should comm…

America’s Response to the Coronavirus through the Lens of Systems Thinking

Forums
Liz Foote Maui Jul 9, 2020 10:08 am
This article in The Atlantic by Zeynep Tufekci, “It Wasn’t Just Trump Who Got It Wrong,” is a fascinating exploration of America’s response to the coronavirus pandemic through the…

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