General

Do people 'read signs'?

Forums
Teresa Prokopanko November 20, 2023 09:00 PM
In a number of instances in my work lately, I've had pushback from colleagues saying "Unfortunately, most people will not read signage" and similar. While I accept that in some ca…

Google's "Inclusive Marketing" Toolkit

Forums
Julie Cook Kitchener June 24, 2021 05:49 PM
Hi all, There was a resource shared yesterday on the International Social Marketing Association listserv that I thought some of you might find useful. Google recently released…

COVID-19 & climate change: What's the psychology?

Forums
Julie Cook Kitchener May 13, 2021 04:34 PM
Hi everyone, COVID-19 and climate change are two of the most significant crises facing our world today. Wide-scale behaviour change is required to address both. How can governmen…

Global COVID-19 Study Provides Insights on Message Framing

Forums
Liz Foote Maui October 09, 2020 10:10 PM
This is a very insightful article about a study on global attitudes surrounding COVID-19 and health messaging. It’s great to see that in most countries, “the vast majority of peop…

“How Much Information Is Too Much?” Webinar with Cass Sunstein

Forums
Liz Foote Maui October 04, 2020 04:48 AM
Cass Sunstein has a new book out (shocker, I know!) called “Too Much Information,” and he discussed its themes in a webinar last month – check it out! He discussed not only inform…

COVID Communication Handbook

Forums
Liz Foote Maui October 04, 2020 03:25 AM
The Centre for Social and Behaviour Change has a COVID Communication Handbook that you can download as a PDF here.  According to the publication, “the COVID-19 Communication Hand…

A Social Marketing Perspective on Vietnam’s Response to COVID-19

Forums
Liz Foote Maui September 02, 2020 02:27 AM
Khai Trieu Tran of the University of Danang contributed this story to the International Social Marketing Association's website that details how Vietnam has responded to the COVID-…

“Accurate, Honest and Transparent: How Leaders Should Communicate about Coronavirus”

Forums
Liz Foote Maui July 09, 2020 11:27 AM
As someone who watched NY Governor Andrew Cuomo’s daily coronavirus briefings pretty religiously, I enjoyed reading this opinion piece from Australia about how leaders should comm…

America’s Response to the Coronavirus through the Lens of Systems Thinking

Forums
Liz Foote Maui July 09, 2020 10:08 AM
This article in The Atlantic by Zeynep Tufekci, “It Wasn’t Just Trump Who Got It Wrong,” is a fascinating exploration of America’s response to the coronavirus pandemic through the…

Montana Mask-Wearing PSAs with Normative Messaging

Forums
Liz Foote Maui July 09, 2020 09:35 AM
I saw these graphics posted on Twitter, presented as a great example of social proof. I think they also use humor pretty well. I'm not sure where they came from; for starters I di…

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