This is a very insightful article about a study on global attitudes surrounding COVID-19 and health messaging. It’s great to see that in most countries, “the vast majority of peop…
Cass Sunstein has a new book out (shocker, I know!) called “Too Much Information,” and he discussed its themes in a webinar last month – check it out! He discussed not only inform…
As someone who watched NY Governor Andrew Cuomo’s daily coronavirus briefings pretty religiously, I enjoyed reading this opinion piece from Australia about how leaders should comm…
I saw these graphics posted on Twitter, presented as a great example of social proof. I think they also use humor pretty well. I'm not sure where they came from; for starters I di…
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…
As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…
Did anyone see, or participate in, the #StandAgainstCorona online pledge? So far over 2700 people have taken the pledge. It was actually created as an field experiment to test dif…
Thanks to all of you,
We need a series of behavioral modifying apothegms for some banners that will be used at some green collar events. The banners will be used to help direc…
While you may not be close enough to American University in Washington, D.C. to take advantage of this, you might be interested in the videos:
* * *Using the Power of Humor…
Doug,
the book Fostering Sustainable Behavior, and social marketing were mentioned in Richard Heinberg's latest book -- Peak Everything Waking up to the Century of Declines, o…