Tools

To Scale Behaviour Change: Target Early Adopters, then Leverage Social Proof & Social Pressure

Forums
Julie Cook Kitchener April 14, 2021 11:09 PM
Hello everyone, In the midst of tackling climate change, a global pandemic, and other complex problems, behaviour change practitioners may be asking themselves how best to bring …

Cooking during COVID

Forums
Julie Cook Kitchener November 26, 2020 08:23 PM
Hi everyone, For any of you that are working on food-related issues, you may already know that cooking from home has increased significantly since COVID (Statista, 2020; Acosta, …

Nature Conservation Policies Rarely Change Behaviour

Forums
Julie Cook Kitchener September 09, 2020 04:31 PM
Hi everyone, There is an interesting article that was recently posted by Science Daily stating that nature conservation strategies announced by politicians rarely include behavio…

Webinar: "Can Peer Pressure Solve Climate Change?"

Forums
Liz Foote Maui August 18, 2020 11:34 PM
Last week, Rare hosted a webinar with behavioral economist and bestselling author Robert Frank, about how social norms can drive actions towards addressing climate change. A centr…

“Fish Forever” Program’s Psychosocial Theory of Change and Use of Social Marketing Strategies

Forums
Liz Foote Maui August 05, 2020 03:32 AM
The North America Congress for Conservation Biology was held last week virtually, and they had a track on conservation marketing. One of the talks featured a program called “Fish …

"How to Nudge a Coronavirus Nonbeliever"

Forums
Liz Foote Maui July 09, 2020 09:24 AM
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…

Mask Use, Messaging, and Social Norms

Forums
Liz Foote Maui June 03, 2020 01:58 AM
As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…

Social Influence aids the Diffusion of Innovations

Forums
Marion Dresner Portland September 24, 2013 11:03 AM
I would like to know more about mechanisms through which social influence operates within a community to provoke "new adopters" of a sustainable practice to try it out. We work wi…

Identifying Alternative Transportation Participation

Forums
Darrin Dressler Kansas City February 26, 2010 04:35 PM
Hello, Does anyone have any examples of tangible ways to identify participants in employer based alternative transportation contests? We'd like to find an item (such as t-shirt…

Fascinating Article on Peer Influence on Behavior

Forums
Eric Eckl Falls Church May 26, 2008 09:51 AM
Folks, you may need to register with the Washington Post to read this article (registration is free), but I think it's worth it: Social Networks' Sway May Be Underestimated It s…

Welcome, Guest

Not a member yet? Sign up and add powerful tools that will help you engage in the CBSM community through additional features.

Virtual North America

Introductory & Advanced Workshops

June 1st - 10th, 2021

Learn More

Virtual Oceania

Introductory & Advanced Workshops

October 12th - 21st, 2021

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing