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Are fear-based messages effective?

Forums
Julie Cook Kitchener Aug 19, 2024 13:05 pm
Hi all,   The short answer is...they are relatively effective.  Let’s start with what fear-based messages are. They are messages that are designed to instil strong negative emoti…

Global COVID-19 Study Provides Insights on Message Framing

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Liz Foote Maui Oct 9, 2020 22:10 pm
This is a very insightful article about a study on global attitudes surrounding COVID-19 and health messaging. It’s great to see that in most countries, “the vast majority of peop…

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