Promoting healthy & sustainable diets: Language matters

Julie Cook Kitchener May 6, 2024 12:47 pm
Hi all,   There are many reasons that people move towards plant-based diets, from concerns about human-caused climate change to better physical health to social influence.   As su…

The best way to increase cancer screening rates

Julie Cook Kitchener Apr 8, 2024 12:54 pm
Hi all, I might be a bit bias because of the "Cook" name in this program, but bear with me as the results are impressive.    Colorectal cancer is the second leading cause of canc…

COVID Lockdowns & Alcohol Consumption: What is the relationship?

Julie Cook Kitchener Feb 8, 2021 19:56 pm
Hi everyone, I've done some research to find out what the effect of the COVID lockdowns have had on alcohol consumption. Several news stories (e.g. ABC news; Global News) report …

How Iceland Tackled Teenage Substance Use

Julie Cook Kitchener Dec 16, 2020 1:44 am
Hi everyone, Bestselling author Dan Heath has come out with another fantastic book this year, called Upstream: The quest to solve problems before they happen. Behavioural Scienti…

Your COVID-19 Mask Questions Answered

Julie Cook Kitchener Nov 2, 2020 17:41 pm
Hi everyone, If you're working in public health or have questions of your own around mask wearing during the pandemic, you might find this article interesting. Questions like "If…

The effectiveness of mask-wearing policies to protect against COVID-19

Julie Cook Kitchener Oct 28, 2020 1:08 am
Hi everyone, If you'd like to know more about how effective mask-wearing policies have been in protecting against COVID-19, there's an interesting research study that was conduct…

Two Washingtons, Two Very Different Approaches to Coronavirus Campaigns

Liz Foote Maui Oct 20, 2020 8:18 am
Last month I participated in the Pacific Northwest Social Marketing Association’s Fall Forum, “Using Research to Help Tackle COVID-19 Behaviors Among Less Receptive Audiences,” wh…

Special Issue: “Social Marketing’s Contribution to Public Health”

Sameer Deshpande Brisbane Oct 6, 2020 6:28 am
Hello all, Dr. Taylor Willmott and I are editing a Special Issue: “Social Marketing’s Contribution to Public Health” in the International Journal of Environmental Research and Pu…

COVID-19 Vaccination Uptake Strategies

Julie Cook Kitchener Aug 26, 2020 16:23 pm
Hi all, The European Social Marketing Association recently shared an academic paper that was published in July 2020, entitled "Key Guidelines in Developing a Pre-emptive COVID-19…

Curbing Reckless Behaviour in the Face of COVID-19: Moralize It!

Julie Cook Kitchener Jul 28, 2020 21:28 pm
Hi all, This is an interesting article that advocates for a "moralizing" approach to  behaviour change in the face of COVID-19. Both second hand smoke and drunk driving campaigns…
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing